Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)
Angel Mauledya
IPB University
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS CONSUMER BEHAVIOUR DALAM PEMBELIAN WINES DI PERUSAHAAN IFOOD Angel Mauledya; Dede Brahma Arianto
Jurnal Administrasi, Manajemen dan Ilmu Sosial Vol 2 No 2 (2023): Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/jaeis.v2i2.87

Abstract

This study aims to determine consumer behavior in buying wine at the iFood company. Ifood is a Brazilian company that has a large market share in selling wine. The data used in this study is a secondary type of data derived from iFood Marketing Analytics available on Kaggle. Data processing using Google Colab and the methods applied are Exploratory Data Analysis (EDA) and Correlation Analysis. Based on the correlation analysis, it was found that the variables that correlated highly with the level of wine sales (MntWines) were the variables of income level (Income), meat purchase rate (MntMeatProducts), purchases using catalogs (NumCatalogPurchases), direct purchases in stores (NumStorePurchases), and the number of total purchases at iFood companies (MntTotal).
Co-Authors