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All Journal Majalah Bisnis & IPTEK
Imelda Megawati
Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung, Indonesia

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The Influence of Transformational Leadership and Communication on Employee Performance Jesi Melani Sidabutar; Senen Machmud; Imelda Megawati
Majalah Bisnis & IPTEK Vol. 17 No. 2 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/zwzns211

Abstract

Evidence suggests that transformational leadership and effective communication can positively impact employee performance. Effective communication plays a crucial role in translating the vision and goals of transformational leaders into actionable plans and tasks for employees, which can positively impact employee performance. This research analyzes the impact of transformational leadership and communication on employee performance in one of the companies providing architectural, civil, mechanical, electrical, and environmental management consulting services in Bandung. The research method used is quantitative, with a descriptive and verification approach. The sample used was 100 employees of a staff company engaged in Bandung's architectural, civil, mechanical, electrical, and environmental management services. We tested the data using validity and reliability tests and then analyzed it using path analysis. Research results indicate that transformational leadership and communication significantly influence employee performance. Transformational leadership and communication influence 81.0% of employee performance, while the remaining 19.0% is caused by other variables or factors that were not researched. This research focuses on transformational leadership and effective communication to improve employee performance. It contributes to increasing effectiveness and communication, which has implications for improving employee performance, especially in the environmental management consulting services sector. By investing in leadership development and promoting effective communication strategies, organizations can create an environment that maximizes employee potential and enhances performance. This research only discusses transformational leadership and effective communication to improve employee performance. However, several factors can still enhance performance, and this research only uses a small sample, so the results cannot be generalized.
Effective Strategy: The Influence of Brand Image and Service on Expedition Service Purchase Decisions Aliisa Zanuba Aripah Chavsoh; Irena Larashati; Imelda Megawati; Haris Nurdiansyah
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/vs078c06

Abstract

This research is driven by issues faced by an expedition company in Bandung. The company is characterized by subpar service and brand image, which are attributed to various factors stemming from human error that impact purchasing decisions. This study seeks to ascertain the impact of brand image and service quality on service purchasing decisions.  The employed study methodology is quantitative, utilizing a descriptive and verification technique. The sample includes 100 respondents who are consumers of excursion services. Primary data, namely data collected directly from consumers of an excursion company in Bandung, is utilized to get supporting information. The employed data analysis method is multiple linear regression.  The findings of this study demonstrate that partial Service Quality exerts a positive and substantial influence on the independent variable (X1), with a p-value of 0.000, which is below the significance threshold of 0.05. Brand Image and Service Quality positively and substantially influence Service Purchase Decisions, with a significance value of 0.000, below the 0.05 threshold.