Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JURNAL GLOBAL MANAJEMEN
Jenni Tarigan
Unknown Affiliation
Humanities Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF INCENTIVE/REWARD SYSTEM AND MOTIVATION ON EMPLOYEES WORK ACHIEVEMENT ON PT. ASURANSI JIWASRAYA (PERSERO) SOUTHMEDAN BRANCH Novia Ruth Silaen; Jenni Tarigan; Risnawati Siregar
JURNAL GLOBAL MANAJEMEN Vol 9 No 1 (2020): JUNI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitass Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims at determining whether the system of rewards and motivation affect the work performance of employees at PT. Asuransi Jiwasraya (Persero) Medan. The hypothesis is the reward and motivation system influences employee work performance. The population is all employees, amounting to 35 people with a sample of 35 people. The analytical method is the analysis of Multiple Linear Regression, t-test, F-test and Determination test. The results of this study indicate that the equation of Multiple Linear Regression Y = 0.615 + 0.666X1 + 0.572X2, which means that the reward and motivation system has a positive effect on employee performance. Based on the t-test showed a positive and significant effect, it was seen that the significance for the effect of X1 on Y was 0.010 < 0.05, tvalue 2.732> ttable 2.037. The effect of X2 on Y is 0.001 < 0.05, tcount value of 3.763 > ttable 2.037, which means that if the reward and motivation system is improved then the employee's work performance will increase. Based on the F test shows that the reward and motivation system simultaneously and significantly influence employee performance where Fcount 70.548 > Ftable 3.29, and the significance value (0.000 < 0.05). And the results of the coefficient of determination test on Adjusted Rsquare of 0.804 which means that the reward and motivation system is able to explain the increase in employee performance by 80.4% the remaining 19.6% is explained by other variables.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN COCA-COLA PADA PT.COCA COLA AMATIL INDONESIA CABANG MEDAN Jenni Tarigan
JURNAL GLOBAL MANAJEMEN Vol 9 No 2 (2020): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitass Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam mencapai keputusan pembelian konsumen perusahaan harus memperhatikan bagaimana kualitas produk dan harga yang di tawarkan kepada konsumen itu sendiri. Serta promosi yang di lakukan untuk memperkenalkan produk kepada konsumen. Yang akhirnya Keputusan pembelian konsumen merupakan tindakan yang dilakukan dari pemilihan beberapa alternatif yang ada. Oleh karena itu penting untuk memberikan alternatif yang menyebabkan terjadinya keputusan pembelian. Sampel dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Darma agung sebanyak 88 orang sebagai subyek penelitian. Pengujian menggunakan metode deskriptif dan analisi regresi linear berganda sebagai berikut Y = -0,138 + 0,282 + 0,366 + 0,610 . Dari persamaan tersebut maka dapat diintrepretasikan bahwa variabel Kualitas Produk, Harga dan Promosi berpengaruh secara signifikan terhadap Keputusan Pembelian. Berdasarkan uji t diperoleh bahwa ketiga variabel Independen Berpengaruh secara Parsial dimana signifikansi < 0,05. Dan uji F diperoleh bahwa variabel independen berpengaruh secara simultan terhadap varibael dependen dimana F hitung 37,558 > F tabel 2,71.Dan berdasarkan Koefisien determinasi keputusan pembelian konsumen dapat di jelaskan dari hasil regresi sebesar 57,3%, sedangkan sisanya yaitu 42,7 % di jelaskan oleh variabel lain di luar variabel yang di teiiti.
The effect of personal selling on product purchase decision in Sibolang Durian Jenni Tarigan
JURNAL GLOBAL MANAJEMEN Vol 10 No 1 (2021): JUNI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitass Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/global.v10i1.1117

Abstract

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.
Co-Authors Novia Ruth Silaen Risnawati Siregar