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All Journal Gadjah Mada International Journal of Business GUYUB: Journal of Community Engagement Journal of Educational Management Research Jurnal Ekonomi, Manajemen, Akuntansi
Desy Bariyyatul Qibtiyah
Universitas Nurul Jadid
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Kurasi Produk UMKM Kabupaten Probolinggo dalam Meningkatkan Daya Saing di Pasar Retail Modern Qibtiyah, Desy Bariyyatul
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.8757

Abstract

This MSMEs product curation assistance is motivated by the many potential MSMEs in Probolinggo Regency that have not been optimally developed. The purpose of this curation is to encourage MSMEs in Probolinggo Regency to compete in modern and even export markets. In addition, curating products for MSMEs can ensure that these products meet the quality and feasibility standards required by consumers. This curation assistance is a collaboration between Business Center at the University of Nurul Jadid, Rumah Kurasi, and the Probolinggo District Office of Cooperatives, Micro Enterprises, Trade and Industry. There were 20 business participants who participated in the product curation assistance. The curation process begins with product photos for digitalization needs, interviews, then giving a curation report. The curation results show that 14 MSMEs have modern market qualifications and 6 MSMEs have traditional market qualifications. The output of this curation assistance is a “Business to Business (B2B) - Business Matching” event or bringing together Probolinggo District MSMEs with buyers from shops, retail, restaurants and souvenir centers throughout Malang held at the Malang Creative Center. They will select suitable products to be sold in their stores based on the buyers' wishes and product quality standards.
Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable Qibtiyah, Desy Bariyyatul; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.79834

Abstract

The phenomenon of panic buying is essential to observe during the pandemic of COVID-19. Additionally, research on panic buying spans multiple studies fields and deserves more consistent scientific attention. This study examines the factors of panic buying behavior using the Theory of Maslow's Hierarchy of Needs to scrutinize panic buying behavior regarding consumer needs. Subsequently, this study investigates the moderating variables of government intervention to fill the research gap. Furthermore, this study looks for the effect that resulted from the phenomenon of panic buying behavior on customer satisfaction. The data were collected from 456 grocery and drug store consumers in Indonesia who shopped throughout the pandemic of COVID-19. The PLS-SEM was used to analyze the data. The outcomes indicate that control, social media, perceived severity, and perceived scarcity significantly affect panic buying behavior. In contrast, the government intervention only moderated the effect of social media on panic buying. Finally, the phenomenon of panic buying significantly affects customer satisfaction.
Daya Tarik Live Streaming TikTok Shop: Bagaimana Interaksi Langsung Mempengaruhi Niat Pembelian Produk Fashion Desy Bariyyatul Qibtiyah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4245

Abstract

Penelitian ini menganalisis pengaruh live streaming TikTok dalam mendorong niat pembelian produk fashion. Dengan pesatnya kemajuan teknologi, platform online seperti TikTok telah mengubah cara berbelanja konsumen. TikTok, yang merupakan salah satu media sosial terpopuler dengan 156 miliar pengguna global, menyediakan fitur e-commerce bernama TikTok Shop yang memfasilitasi penjualan produk melalui live streaming. Fitur TikTok Live memungkinkan interaksi langsung antara penjual dan pembeli, yang membantu mengatasi keraguan calon pembeli. Penelitian ini menggunakan pendekatan kuantitatif dengan model persamaan struktural SEM (Structural Equation Modeling) dan alat analisis SmartPLS 3.0. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 137 responden yang aktif menggunakan TikTok dan pernah menonton live streaming produk fashion di platform tersebut. Hasil penelitian menunjukkan bahwa interaksi selama live streaming, yang mencakup personalisasi, daya tanggap, dan hiburan, secara signifikan meningkatkan keputusan pembelian produk kosmetik.
Pawnshop Marketing Strategies to Increase Customer Interest Hasanah, Ulfatul; Qibtiyah, Desy Bariyyatul
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1147

Abstract

Marketing strategy plays a crucial role in promoting pawn products to the wider community. This study aims to analyze the marketing strategies employed in promoting pawn services by two financial institutions with different operational approaches. Using a descriptive qualitative method, data were collected through interviews, observations, and documentation. The findings reveal that one institution adopts a digital-based strategy, utilizing social media and fast service to attract customers. At the same time, the other emphasizes a community-based approach grounded in religious values and local engagement. These distinct strategies are tailored to the social and cultural characteristics of the communities they serve. The study highlights that marketing strategies must be flexible and adaptive, rather than uniform, depending on contextual factors. The integration of digital outreach with community and value-based promotion is identified as a potentially effective and sustainable approach for expanding customer interest and loyalty in pawn services. In the context of education, these findings imply the importance of incorporating adaptive marketing and cultural sensitivity into business and economics curricula, particularly in courses related to financial services, entrepreneurship, and community engagement. Such integration can prepare students to develop responsive and contextually aware strategies in diverse market environments.
Co-Authors Basu Swastha Dharmmesta Hasanah, Ulfatul