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All Journal Gadjah Mada International Journal of Business GUYUB: Journal of Community Engagement Journal of Educational Management Research Jurnal Ekonomi, Manajemen, Akuntansi
Desy Bariyyatul Qibtiyah
Universitas Nurul Jadid
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Gadjah Mada International Journal of Business

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Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable Qibtiyah, Desy Bariyyatul; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.79834

Abstract

The phenomenon of panic buying is essential to observe during the pandemic of COVID-19. Additionally, research on panic buying spans multiple studies fields and deserves more consistent scientific attention. This study examines the factors of panic buying behavior using the Theory of Maslow's Hierarchy of Needs to scrutinize panic buying behavior regarding consumer needs. Subsequently, this study investigates the moderating variables of government intervention to fill the research gap. Furthermore, this study looks for the effect that resulted from the phenomenon of panic buying behavior on customer satisfaction. The data were collected from 456 grocery and drug store consumers in Indonesia who shopped throughout the pandemic of COVID-19. The PLS-SEM was used to analyze the data. The outcomes indicate that control, social media, perceived severity, and perceived scarcity significantly affect panic buying behavior. In contrast, the government intervention only moderated the effect of social media on panic buying. Finally, the phenomenon of panic buying significantly affects customer satisfaction.
Co-Authors Basu Swastha Dharmmesta Hasanah, Ulfatul