Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan
Vanes Viviana
Institut Teknologi dan Bisnis Nobel Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HARGA DAN KERAGAMAN PRODUK TERHADAP MINAT BELI PADA KAGANGA COFFEE DI MAKASSAR Vanes Viviana; Fitriani Latief; Nurhaeda Z
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3762

Abstract

This study aims to determine (1) The effect of price and product variety partially on purchase intention at Kaganga Coffee in Makassar (2) The simultaneous effect of price and product variety on purchase intention at Kaganga Coffee in Makassar (3) Which variable has the most dominant influence on buying interest in Kaganga Coffee in Makassar. The sample of this research is 84 people who are customers of Kaganga Coffee. This study uses multiple linear regression analysis with data collection using a questionnaire with a Likert scale. The results of the study show that (1) Price and product variety partially have a significant effect on buying interest at Kaganga Coffee in Makassar (2) Price and product variety simultaneously have a significant effect on buying interest at Kaganga Coffee in Makassar (3) The most dominant variable influence on buying interest in Kaganga Coffee in Makassar is Product Diversity
Co-Authors Latief, Fitriani Nurhaeda Nurhaeda