Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan
Muhammad Alif Qadafi
Institut Teknologi dan Bisnis Nobel Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH E-PROMOTION DAN VIDEO CONTENT TERHADAP MINAT BELI PADA TIKTOK SHOP MELALUI COSTUMER TRUST SEBAGAI VARIABEL INTERVENING Muhammad Alif Qadafi; Fitriani Latief; Mariah Mariah
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 3 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i3.4109

Abstract

This research uses quantitative methods. Data was collected through questionnaires and processed using SPSS. This study took a sample of 68 students of the Indonesian Nobel Institute of Technology and Business Makassar The results show that (1) E-Promotion has no significant effect on purchase intention (2) Video Content has no significant effect on purchase intention (3) E-Promotion has a significant effect on Customer Trust (4) Video Content has a significant effect on Customer Trust (5) Customer Trust has a significant effect on buying interest (6) E-Promotion has a significant effect on Buying Interest on TikTok Shop through Customer Trust (7) Video Content has a significant effect on Buying Interest on TikTok Shop through Customer Trust
Co-Authors Latief, Fitriani Mariah, Mariah