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All Journal Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Jurnal Bisnis, Ekonomi Syariah dan Pajak
Sinta Nugraheni
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR MINAT MASYARAKAT SEMARANG DALAM PENGGUNAAN GOPAY SEBAGAI DIGITAL PAYMENT TECHNOLOGY ACCEPTANCE MODEL Sinta Nugraheni
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 3 No. 4 (2022): Oktober : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v3i4.13

Abstract

This study aims to analyze the interest of the Semarang city’s community in using GOPAY as a digital payment based on the Technology Acceptance Model (TAM). The TAM approach was chosen because TAM is the most widely used model in predicting the acceptance of information technology and has proven to be a very useful theoretical model in helping to understand and explain user behavior in the implementation of using GOPAY as a digital payment. Nowadays, people who used to use cash payment (cash based) have now started to recognize and use non-cash payments (non-cash) in carrying out various payment transaction activities. One of the non-cash payment instruments that is currently developing is electronic money, one of which is GOPAY. The sample of this study was 100 people in the city of Semarang. The data analysis technique is multiple linear regression. The results of the research are Perceptions of Benefits, Perceptions of Ease, User Attitudes, and Perceptions of Security that have a positive effect on interest in using GOPAY as a digital payment.
Dampak Dari Budaya Organisasi Dan Motivasi Terhadap Kinerja Pegawai Sinta Nugraheni
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i1.37

Abstract

This research aims to analyze the impact of organizational culture and motivation on employee performance in the work environment. Organizational culture includes the values, norms, and beliefs that shape the identity of an organization, while motivation refers to the internal and external drives that drive individuals to achieve their goals. This research uses a quantitative approach through surveys and statistical data analysis to determine the relationship between organizational culture, motivation and employee performance. The research results show that a strong and positive organizational culture can increase employee motivation, which in turn contributes to improving their performance. Factors such as leadership, organizational communication, and recognition of achievements also play a key role in influencing the relationship between organizational culture, motivation, and employee performance. The managerial implications of these findings include the importance of building an organizational culture that supports and motivates employees to achieve organizational goals.
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