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Sosialisasi Variasi Produk UKM Dan Pengelolaan Keuangan BUMDesa Di Era New Normal Di Desa Manjalling Kabupaten Bulukumba Orfyanny S.Themba; Asbi Amin; Indrawan Azis
Nobel Community Services Journal Vol 1 No 1 (2021): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v1i1.2163

Abstract

Tujuan dan target dari BUMDes dapat dicapai jika dikelola dengan benar dan profesional karena dalam esensi BUMDes adalah hadir sebagai solusi bagi masyarakat dalam mengembangkan usaha kreatif dan UKM di desa. Atas dasar permasalahan yang terjadi pada mitra maka program PKM ini perlu dilakukan dengan memberikan sosialisasi tentang berbagai peluang usaha yang dapat dilakukan UKM di Era New Normal.dan tata Kelola keuangan BUMDes yang baik melalui aplikasi akuntansi sederhana sesuai dengan akuntansi yang berlaku umum. Metode yang digunakan adalah diskusi dan ceramah. Kegiatan pengabdian yang dilakukan Tim PKM ini dengan metode ceramah dan diskusi telah mampu memberikan motivasi bagi masyarakat di Desa Manjalling untuk melakukan variasi produk pada UKMnya terlebih lagi atas dukungan dari Kepala Desa Manjalling, para pelaku UKM, tokoh masayarakat dan pengurus BUMdes yang dijadikan sebagai sasaran kegiatan pengabdian pada Masyarakat. Kegiatan Pengabdian pada masyarakat ini juga dapat membantu bagi pengurus BUMdes mengetahui dan memahami tata kelola keuangan BUMDes yang baik melalui aplikasi akuntansi sederhana sesuai dengan akuntansi yang berlaku umum. The goals and targets of BUMDes can be achieved if managed properly and professionally because in essence BUMDes is present as a solution for the community in developing creative businesses and SMEs in the village. Based on the problems that occur with partners, this PKM program needs to be carried out by providing socialization about various business opportunities that can be carried out by SMEs in the New Normal Era. And good BUMDes financial governance through simple accounting applications in accordance with generally accepted accounting. The method used is discussion and lecture. The service activities carried out by the PKM Team with the lecture and discussion methods have been able to provide motivation for the people in Manjalling Village to make product variations for their SMEs, especially with the support from the Manjalling Village Head, SME actors, community leaders and BUMdes management who are used as the target of the activity. community service. This community service activity can also help BUMdes management know and understand good BUMDes financial governance through simple accounting applications in accordance with generally accepted accounting
Aspect Purchasing Decisions at Consumers Lazada: Trust, Price, Tagline Dirwan; Orfyanny S.Themba; Fitriani Latief
Jurnal Economic Resource Vol. 4 No. 1 (2021): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lazada is one of the most popular e-commerce apps in ASEAN, with the most users in Indonesia; of course, it continues to compete with its rivals in attracting customers to make purchases. The purpose of this research is to look into the impact of trust on purchasing decisions, the impact of price on purchasing decisions, and the impact of the tagline on purchasing decisions—a survey method using a questionnaire. The population consists of Makassar Lazada shoppers. The sample size was 96 people, and the method used was random sampling. Descriptive analysis and multiple regression techniques are used in data analysis. A total of 96 people took part in the survey. Descriptive analysis and multiple regression techniques are used in data analysis. Trust, price, and tagline all influenced positive and significant purchasing decisions, according to the findings