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All Journal Al-Hijrah: Journal of Islamic Economics and Banking lentera jurnal manajemen
Hilda Hilda
UIN Raden Fatah Palembang
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence Of Rubber Prices On The Income Of Rubber Farmers In Payaraman West District Ogan Ilir District M. Vilza Raihan Fahrezi; Hilda Hilda; Aryanti Aryanti
Al-Hijrah: Journal of Islamic Economics And Banking Vol 2 No 1 (2024): Al-Hijrah: Journal of Islamic Economics and Banking
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062/al-hijrah.v2i1.538

Abstract

This research aims to investigate the influence of rubber prices on economic activity and community welfare in Payaraman Barat Village, Ogan Ilir Regency. The study utilizes a data collection method through a Likert Scale questionnaire. The population in this research includes all rubber farmers, totaling 320 households. The sample is determined using Purposive Sampling technique with the Slovin formula, resulting in a sample size of 77 individuals for this study. Data analysis is conducted using classical assumption tests and simple linear regression analysis. From the research results, it was found that the t-value (2.310) is greater than the t-table value (0.2242), with a significance level of 0.024. Since the significance value of t (0.024) is less than 0.05, it can be concluded that rubber prices have a significant influence on the income of rubber farmers in Payaraman Barat Village, Ogan Ilir Regency.
Pengaruh Pemasaran Online, Kesadaran Merek, Lokasi dan Rekomendasi Kelompok Terhadap Keputusan Menggunakan Bank Syariah Pada Generasi Z Di Kota Palembang. Janati Primadani; Hilda Hilda; Rosyada Rosyada
Lentera Jurnal Manajemen Vol. 4 No. 1 (2026): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Abstract

Islamic banking in Indonesia continues to experience significant development as public awareness of a financial system that complies with Islamic principles increases. However, the market share of Islamic banking remains relatively low compared to conventional banking, particularly among Generation Z, who are characterized by critical thinking, adaptability to technology, and are strongly influenced by their social environment and digital information. Palembang, as one of Indonesia's major cities, has a growing number of Generation Z members every year, making it a strategic market potential for Islamic banking. Therefore, it is necessary to understand the factors influencing Generation Z's decisions in using Islamic banking services.This study employed a quantitative method with a multiple linear regression approach. The sample was drawn using a purposive sampling technique, and data were collected through questionnaires distributed to Generation Z respondents in Palembang City. The independent variables in this study were online marketing, brand awareness, location, and group recommendations. The dependent variable was user decisions. Validity and reliability tests, as well as classical assumption tests, were used to assess data quality, followed by regression analysis to test the hypotheses. The results showed that online marketing, brand awareness, location, and group recommendations had a positive and significant influence on Generation Z consumer decisions.
Co-Authors Aryanti Aryanti Janati Primadani M. Vilza Raihan Fahrezi Rosyada Rosyada