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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis eCo-Fin
Buya Al Ghazali
Universitas Muhammadiyah Klaten
Economics, Econometrics & Finance

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ANALISIS MARKETING MIX PADA KLINIK MULIA KLATEN Buya Al Ghazali; Rahmawati Riantisari; Alfiati Nurrokhmini
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3651

Abstract

Penyedia layanan kesehatan mengalami perkembangan pesat setiap tahunnya. Data yang diperoleh dari Badan Pusat Statistik (BPS) jumlah penyedia layanan kesehatan di Indonesia pada tahun 2021 mencapai 3.112. Angka itu melonjak 5,17% dari tahun sebelumnya yang hanya 2.959. Hal ini berdampak pada terciptanya iklim persaingan. Dalam industri jasa, bauran pemasaran meliputi produk, harga, lokasi, sumber daya manusia, promosi, bukti fisik dan proses. Melalui bauran pemasaran yang dimiliki oleh suatu usaha jasa dapat menentukan bagaimana usahanya dapat bersaing dengan para pesaingnya. Penelitian ini bertujuan untuk menganalisis bauran pemasaran jasa di Klinik Mulia Klaten. Metode penelitian kualitatif dengan teknik pengumpulan data primer melalui wawancara. Wawancara dilakukan pada bagian pemasaran Klinik Mulia. Hasil penelitian menunjukkan bahwa produk pelayanan kesehatan Klinik Mulia masih standar, harga terjangkau, lokasi strategis, keterbatasan sumber daya manusia, sebagian besar promosi masih dilakukan secara konvensional, terdapat beberapa fasilitas yang belum lengkap dan modern serta proses aktivitas sehari-hari. di klinik Mulia masih dilakukan secara manual. Saran dari peneliti klinis Mulia sebaiknya lebih agresif dalam melakukan kegiatan promosi dan kolaborasi.Kata Kunci: Bauran Pemasaran, Kualitatif, Klinik, Promosi, Kerja Sama
Analyzing Government Financial Performance as a Basis for Sustainable Development. Case Study on The Government of Klaten Rahmawati Riantisari; Alfiati Nurrokhmini; Buya Al Ghazali
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1741

Abstract

Financial ratio analysis in financial statements is useful for evaluating the effectiveness of the regional autonomy system. This study is a descriptive quantitative research. The research subject is the Klaten Regency Government, while the object of research is the Realization Report and the Regional Revenue and Expenditure Budget for the 2019-2022 period. Based on the analysis of the financial performance of the Klaten Regency government during the 2019-2022 budget period, it can be seen that the effectiveness ratio is very high, however, there are several indicators that show imbalances in financial management. One of them is the low activity ratio, which shows that more expenditure is allocated for operations than for capital investment. In addition, the very low independence ratio is also a concern, indicating that dependence on external resources is very high. To overcome this problem, concrete steps need to be taken including revenue diversification, improving financial management, spending efficiency, infrastructure development, human resources and strengthening the supervisory system in an effort to improve financial performance and sustainable development in Klaten Regency. The implications of the research highlight the need for budget policy reformulation and the strengthening of PAD management to enhance regional financial independence.  
Co-Authors Alfiati Nurrokhmini Rahmawati Riantisari