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All Journal Jurnal Point Equilibrium Manajemen dan Akuntansi Cidea Journal Epsilon : Journal of Management (EJoM)
Asri Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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GAYA HIDUP HEDONIS DALAM PERILAKU KONSUMTIF (STUDI KASUS MAHASISWA ANGKATAN 2021 PRODI ADMINISTRASI BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK USU) : Gaya Hidup Hedonis dalam Perilaku Konsumtif pada Mahasiswa Prodi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021, Faktor-Faktor yang Mempengaruhi Mahasiswa Program Studi Administrasi Bisnis di Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021 Menjalani Gaya Hidup Hedonis, Dampak Gaya Hidup Hedonis dalam Perilaku Asri Lestari; Rivanka, Weny; Lestari, Dini
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.138

Abstract

This study aims to find out how big the hedonic lifestyle is in consumptive behavior in students of the Business Administration Study Program, Faculty of Social and Political Sciences,USU as well as the factors that influence and impact the hedonic lifestyle in consumptive behavior. This research is type of qualitative research. The population in this study were students of the Department of Business Administration, Faculty of Social and Political Sciences, USU Class of 2021. The sample in this study was 6 students majoring in Business Administration class 2021 class 4A. The sampling technique that can be used in this research is random sampling. Data analysis techniques used are data reduction, data presentation, and conclusions. The results of the study show that the hedonic lifestyle in consumptive behavior by students of the Business Administration Study Program, USU's Faculty of Social and Political Sciences, has various forms. Some students tend to choose a consumptive lifestyle in terms of fashion, while others are more inclined to social activities such as traveling and hanging out in popular places. Factors that influence students to live a hedonic lifestyle are personal preferences for modern life and family support. The positive impact of a hedonic lifestyle is increasing self-confidence and providing pleasant social experiences. The negative impacts are excessive consumption, priority imbalance, dissatisfaction, and uncontrolled financial spending.
Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam Asri Lestari; Zuhrinal M Nawawi
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1265

Abstract

This research aims to analyze the development of marketing digitalization for Bana Chip Lumer culinary SMEs from an Islamic economic perspective. The research was conducted by conducting interviews with the business owner, Andriani Safira, to gain insight into the use of social media and online ordering platforms in marketing Bana Chip Lumer products. The research results show that digitalization of marketing has had a positive impact on these SMEs, such as increasing product visibility, increasing sales, and expanding geographic reach. Apart from that, digital marketing also supports Islamic economic principles, such as justice, transparency and sustainability. This research provides a deeper understanding of the importance of digital marketing for culinary SMEs in achieving success and running a business in accordance with Islamic economic principles.
Peranan Lembaga Penyiaran Publik RRI Medan Dalam Menghadapi Persaingan Informasi Pada Era Digital Asri Lestari; Wahyu Syarvina
Epsilon Journal of Management Vol. 2 No. 2 (2024): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i2.51

Abstract

As technology advances, communication is a very important aspect of technology. The level of radio competition at radio stations in big cities is quite high in winning the hearts of the audience, so this study aims to analyze the role of the RRI Medan Public Broadcasting Institution in being able to retrieve information on the interests of listeners in the digital era through the application platform that has been made, namely RRI PLAY GO so that generations X and Z can hear information through their respective Gadgets or Cellphones. This study uses a descriptive analysis model with the data obtained as testing material. In this research, a data collection method is needed to answer all the proposed research problems. The results show that the role of RRI PLAY GO is to retrieve enough information to increase listeners' interest in the digital era.
Co-Authors Dini Lestari, Dini Rivanka, Weny Wahyu Syarvina Zuhrinal M. Nawawi