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All Journal Jurnal Minfo Polgan (JMP) Jurnal Point Equilibrium Manajemen dan Akuntansi Cidea Journal Epsilon : Journal of Management (EJoM)
Asri Lestari
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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GAYA HIDUP HEDONIS DALAM PERILAKU KONSUMTIF (STUDI KASUS MAHASISWA ANGKATAN 2021 PRODI ADMINISTRASI BISNIS FAKULTAS ILMU SOSIAL DAN ILMU POLITIK USU) : Gaya Hidup Hedonis dalam Perilaku Konsumtif pada Mahasiswa Prodi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021, Faktor-Faktor yang Mempengaruhi Mahasiswa Program Studi Administrasi Bisnis di Fakultas Ilmu Sosial dan Ilmu Politik USU Angkatan 2021 Menjalani Gaya Hidup Hedonis, Dampak Gaya Hidup Hedonis dalam Perilaku Asri Lestari; Rivanka, Weny; Lestari, Dini
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.138

Abstract

This study aims to find out how big the hedonic lifestyle is in consumptive behavior in students of the Business Administration Study Program, Faculty of Social and Political Sciences,USU as well as the factors that influence and impact the hedonic lifestyle in consumptive behavior. This research is type of qualitative research. The population in this study were students of the Department of Business Administration, Faculty of Social and Political Sciences, USU Class of 2021. The sample in this study was 6 students majoring in Business Administration class 2021 class 4A. The sampling technique that can be used in this research is random sampling. Data analysis techniques used are data reduction, data presentation, and conclusions. The results of the study show that the hedonic lifestyle in consumptive behavior by students of the Business Administration Study Program, USU's Faculty of Social and Political Sciences, has various forms. Some students tend to choose a consumptive lifestyle in terms of fashion, while others are more inclined to social activities such as traveling and hanging out in popular places. Factors that influence students to live a hedonic lifestyle are personal preferences for modern life and family support. The positive impact of a hedonic lifestyle is increasing self-confidence and providing pleasant social experiences. The negative impacts are excessive consumption, priority imbalance, dissatisfaction, and uncontrolled financial spending.
Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam Asri Lestari; Zuhrinal M Nawawi
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1265

Abstract

This research aims to analyze the development of marketing digitalization for Bana Chip Lumer culinary SMEs from an Islamic economic perspective. The research was conducted by conducting interviews with the business owner, Andriani Safira, to gain insight into the use of social media and online ordering platforms in marketing Bana Chip Lumer products. The research results show that digitalization of marketing has had a positive impact on these SMEs, such as increasing product visibility, increasing sales, and expanding geographic reach. Apart from that, digital marketing also supports Islamic economic principles, such as justice, transparency and sustainability. This research provides a deeper understanding of the importance of digital marketing for culinary SMEs in achieving success and running a business in accordance with Islamic economic principles.
Peranan Lembaga Penyiaran Publik RRI Medan Dalam Menghadapi Persaingan Informasi Pada Era Digital Asri Lestari; Wahyu Syarvina
Epsilon Journal of Management Vol. 2 No. 2 (2024): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i2.51

Abstract

As technology advances, communication is a very important aspect of technology. The level of radio competition at radio stations in big cities is quite high in winning the hearts of the audience, so this study aims to analyze the role of the RRI Medan Public Broadcasting Institution in being able to retrieve information on the interests of listeners in the digital era through the application platform that has been made, namely RRI PLAY GO so that generations X and Z can hear information through their respective Gadgets or Cellphones. This study uses a descriptive analysis model with the data obtained as testing material. In this research, a data collection method is needed to answer all the proposed research problems. The results show that the role of RRI PLAY GO is to retrieve enough information to increase listeners' interest in the digital era.
Strategi Dan Kebijakan Ekspor Impor Atau Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Suhairi; Asri Lestari; Aulia Zahra; Siti Zahra Khostamarul Aspia Lubis; Yudi Fakhrul Rozi
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13342

Abstract

A country's success can be measured through its economic growth, which includes various aspects such as the volume of export and import activities, which have various impacts on the trade balance. The era of globalization and free trade provides opportunities for exporters to enter world markets, but companies must be ready to face competition. International trade theory has succeeded in explaining several business behaviors that are closely related to international trade activities. When the economy grows, national income increases and society becomes economically prosperous. Over the last decade, many studies have found that exports can trigger economic growth by generating foreign exchange that can be dedicated to supporting domestic sector development. This issue arises when economic relations between one country and another country (both bilaterally and multilaterally) can hinder the orderliness of international trade. and raises several problems that allow smooth trading. Therefore, to solve various problems, you need to find solutions quickly. Solutions are implemented to improve people's quality of life. Keberhasilan suatu negara bisa diukur melalui pertumbuhan ekonominya, yang mencakup berbagai aspek seperti volume kegiatan ekspor dan impor, yang memiliki dampak beragam pada neraca perdagangan. Era globalisasi dan perdagangan bebas memberikan peluang bagi eksportir masuk ke pasar dunia, namun perusahaan harus siap menghadapi persaingan. Teori perdagangan internasional telah berhasil menjelaskan beberapa perilaku bisnis yang erat kaitannya dengan aktivitas perdagangan internasional. Ketika perekonomian tumbuh, pendapatan nasional meningkat dan masyarakat menjadi sejahtera secara ekonomi. Selama satu dekade terakhir, banyak penelitian yang menemukan bahwa eksportasi dapat memicu pertumbuhan ekonomi dengan menghasilkan devisa yang dapat didedikasikan untuk mendukung pembangunan sektor domestik. Isu ini timbul saat relasi ekonomi antara suatu negara dengan negara lain (baik secara bilateral maupun multilateral) dapat menghambat keteraturan perdagangan internasional. dan menimbulkan beberapa permasalahan yang memungkinkan kelancaran perdagangan. Oleh karena itu, untuk menyelesaikan berbagai masalah, Anda perlu mencari solusi dengan cepat. Solusi diterapkan untuk meningkatkan kualitas hidup masyarakat.
Co-Authors Aulia Zahra Dini Lestari, Dini Rivanka, Weny Siti Zahra Khostamarul Aspia Lubis Suhairi Wahyu Syarvina Yudi Fakhrul Rozi Zuhrinal M. Nawawi