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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara
Alifia Siska Yuliana
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementasi Digital Marketing UMKM Erni Cake and Cookies Desa Mojotengah Kecamatan Bareng Kabupaten Jombang Alifia Siska Yuliana; Sishadiyati Sishadiyati; Wiwin Priana Primandhana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1228

Abstract

Digital marketing is a marketing activity that utilizes digital technology sophistication. By implementing digital marketing, business activities will be more efficient, and can increase the productivity of MSMEs. The focus of implementing digital marketing is the UMKM Erni Cake and Cookies whose business development has not optimally utilized information technology. The implementation method begins with conducting surveys and interviews, digital marketing outreach, mentoring, and evaluation. The platforms chosen as a means of product promotion are Facebook Marketplace, WhatsApp Business, and Instagram. The results obtained from the implementation of digital marketing at Erni Cake and Cookies UMKM are that UMKM owners feel helped and feel the impact such as interaction with new prospective buyers on one of the platforms used as a means of promotion. In order to maximize the use of digital marketing, a consistent attitude is needed in posting products on various platforms, so that it will attract new potential buyers.
Co-Authors Sishadiyati Sishadiyati Wiwin Priana Primandhana