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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara IIJSE
Sumainah Fauziah
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Menanamkan Jiwa Kewirausahaan melalui Sosialisasi Kewirausahaan dan Lomba Kreativitas Wirausaha tingkat SD/MI di Desa Pakel Ilham Fitri Nurilhuda; Sumainah Fauziah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1390

Abstract

Pakel Village has many MSMEs, therefore, entrepreneurship socialization and creativity competitions were held to instill an entrepreneurial spirit in children in Pakel Village. On Saturday, May 27, 2023, the committee started the activity with entrepreneurship socialization which was presented using a laptop and PowerPoint slides which were displayed using a projector. The committee also used questions and answers to provide opportunities to ask questions to participants, gave questions with prizes to participants, and held an ice-breaking session in the middle of the event to make the atmosphere not tense. Next, the competition was held and participants had 90 minutes to make crafts, and continued at home until May 30, 2023. On Tuesday, May 30, 2023, participants gathered at the village hall to present their work. The jury gave a curation consisting of selling value, ideas, language style and facial expressions, as well as the beauty and neatness of the decoration. The prizes given were goodie bags, pins, trophies, medals, and competition certificates. The results of the activity provided an entrepreneurial spirit and insight related to entrepreneurship for SD/MI children in Pakel Village. This activity is expected to provide a bright future for SD/MI children in Pakel Village.
The Effect of Product Display and Store Atmosphere on Impulse Buying in Consumers Mandiri Store Gresik Rini Purwati; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6796

Abstract

The development of business in Indonesia is increasing every year, leading to tighter competition among industries, particularly in the retail sector. This situation demands that consumers pay close attention to changes in meeting their daily needs. Toko Mandiri Gresik has become a primary destination for the local community to fulfill various personal and family needs. This research aims to determine the impact of product display and store atmosphere on impulse buying among consumers at Toko Mandiri Gresik. The population for this study consists of individuals who have made purchases at Toko Mandiri Gresik at least twice in the last three months, are at least 17 years old, and live in Gresik. The study uses a sample of 90 respondents selected through non-probability sampling methods, specifically purposive sampling. Multiple linear regression analysis is employed to analyze the data using SPSS version 25. The results indicate that product display influences impulse buying, store atmosphere affects impulse buying, and both product display and store atmosphere significantly impact impulse buying.
The Effect of Discounts, Influencers, and Packaging Design on Consumer Purchase Intention for Luxcrime Cosmetics in Surabaya Diva Istivarini; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6820

Abstract

The beauty industry in Indonesia shows significant growth with increasingly intense competition among various cosmetic brands. Luxcrime emerges as one of the local brands that has successfully attracted attention and is favored by many Indonesian women for offering quality products at economical prices. The purpose of this study is to examine and analyze the impact of discounts, influencer use, and packaging design aspects on purchase interest for Luxcrime cosmetic products in the Surabaya area. The target group in this study is female consumers aged 18 years and above who have used and purchased Luxcrime products and reside in Surabaya. The research uses a quantitative approach with a total of 90 respondents as participants. The sampling technique applies non-probability sampling with purposive sampling method. Data analysis was conducted through multiple linear regression using IBM SPSS version 30 software to test and evaluate the data. Research findings indicate that discount factors, influencer roles, and packaging design elements have influence both individually (partially) and simultaneously on consumer interest in making purchases.
Analysis of Marketing Mix Strategy in Increasing Sales Volume at De Vijas Cafe in Tempel Village, Krian District, Sidoarjo Regency (Study at De Vijas Cafe, Tempel Village, Krian District, Sidoarjo Regency) Nisrina Zein; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7147

Abstract

This study aims to analyze the marketing mix strategy (7P) implemented by Kafe De Vijas in an effort to increase sales volume using the SWOT analysis approach. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Kafe De Vijas has a main strength in the use of the vintage concept which makes it different from other cafes. The main weakness is the location of the cafe which is not strategic and less than optimal promotion. On the opportunity side, the increasing trend of coffee consumption among Generation Z is a great potential for cafe growth. While the biggest threat comes from the many competitors around the operational area. Based on the results of the IFAS and EFAS calculations, Kafe De Vijas is in quadrant I of the SWOT matrix, which shows that the company's position is in a condition that supports an aggressive strategy, namely maximizing strength to seize opportunities. This study concludes that an effective marketing strategy by highlighting the uniqueness of products and services, accompanied by optimization of digital marketing and improvement of infrastructure, is the key to increasing sales volume.
The Influence of Experiential Marketing and Influencer Marketing on Purchase Decision of Skintific Skincare Products (Study on Students of UPN “Veteran” East Java at Envio Store Surabaya) Anggun Fatmawati; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7534

Abstract

This study aims to examine and analyze the influence of Experiential Marketing and Influencer Marketing on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. The research employs a quantitative approach with a descriptive quantitative method. The population consists of students from UPN "Veteran" East Java who have previously purchased Skintific skincare products at Envio Store Surabaya, totaling 22,976 individuals. The sample used in this study comprised 100 respondents. Data were collected through a questionnaire distributed via Google Form. Data analysis was conducted using SPSS version 27. The results indicate that Experiential Marketing and Influencer Marketing simultaneously have a positive and significant effect on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. Furthermore, the findings reveal that both variables also have a positive and significant partial effect on purchasing decisions of Skintific skincare products at Envio Store Surabaya.
Co-Authors Anggun Fatmawati Diva Istivarini Ilham Fitri Nurilhuda Nisrina Zein Rini Purwati