Fungki Wahyu
Universitas Putra Indonesia YPTK Padang

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ANALISA TRANSFORMASI DIGITAL MARKETING BISNIS UMKM MELALUI PEMANFAATAN STRATEGI SOCIAL MEDIA MARKETING Fungki Wahyu; Jhon Veri
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1423

Abstract

Di era digital saat ini, teknologi dan internet telah memudahkan berbagai aspek kehidupan, termasuk sektor Usaha Mikro, Kecil, dan Menengah (UMKM) yang berperan penting dalam perekonomian Indonesia. Selain memberikan lapangan kerja, UMKM juga mendorong pertumbuhan ekonomi. Penelitian ini menggunakan metode Systematic Literature Review (SLR) untuk memahami pemanfaatan media pemasaran sosial dalam transformasi bisnis digital UMKM. Metodologi SLR meliputi observasi, observasi literatur, dokumentasi, dan kesimpulan. Penelitian ini fokus pada mengidentifikasi jenis platform media sosial yang digunakan oleh UMKM dan dampak pemasaran digital terhadap profitabilitas bisnis mereka. Hasil tinjauan literatur menunjukkan bahwa Instagram merupakan platform yang paling banyak digunakan. Selain itu, pemasaran digital terbukti meningkatkan penjualan dan profitabilitas bisnis UMKM. Studi ini memberikan wawasan tentang pentingnya transformasi digital melalui media pemasaran sosial bagi UMKM di Indonesia
Perancangan Sistem Informasi Peramalan Produksi Teh Menggunakan Metode Fuzzy Tsukamoto Berbasis Web Fungki Wahyu; Billy Hendrik
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 1 No. 4 (2023): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v1i4.449

Abstract

Todays, technology is also widely used in various fields for various needs. Based on data from. Various sectors, such as education, business, tourism, to the agricultural sector, widely use websites. There are various implementations or applications of technological developments in agriculture, one of which is the application of calculating an agricultural product in Kerinci experienced ups and downs due to less stable weather conditions. Calculations in determining an agricultural product can use several calculation methods, one of which is the Tsukamoto fuzzy method. Tsukamoto's fuzzy method is an extension of monotone reasoning. In Tsukamoto's method, every consequence has a rule in the form of IF-THEN that must be represented in a fuzzy set with a monotone arrangement function. So this requires a system that can produce predictions in tea production in Kerinci tea plantations to meet market needs. The solution offered is a production prediction system in Kerinci plantations using the Tsukamoto fuzzy method. The prediction results obtained in this study were a 36% increase in tea sales production.