Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Madaniya
Khoirun Nisa Bahri
Universitas Aisyiyah Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Sosialisasi Regulasi Ekspor dan Pemasaran E-Commerce Pada Sentra Kerajinan Industri Kaos Sablon Kawasan Jalan Suci Bandung Minhajuddin Minhajuddin; Abdul Rozak; Khoirun Nisa Bahri
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.588

Abstract

Perkembangan globalisasi yang sangat pesat dan dan sistem perdagangan bebas yang sudah melibatkan sebagian besar negara di dunia termasuk Indonesia. Maka semua pelaku industri domestik termasuk UMKM, harus menyadari pentingnya memahami regulasi ekspor sebagai bekal untuk bersaing di pasar global. Kegiatan ini bertujuan untuk mensosialisasikan regulasi ekspor dalam rangka optimalisasi pemasaran ke pasar global. Metode yang digunakan dengan cara penyampaian materi dan praktik pemasaran ekspor melalui e-commerce. Sosialisasi ini juga membahas bagaimana strategi bagi eksportir pemula dalam hal menganalisis target pasar yang akan dicapai dengan memanfaatkan proses digitalisasi. Pretest yang dilakukan menunjukkan bahwa para pelaku usaha sablon yang tergabung dalam komunitas Kampung Wisata Sablon (KWS) belum memahami urgensi pemasaran e-commerce dan belum mengetahui regulasi ekspor. Di akhir kegiatan setelah selesai tutorial desain e-commerce dan sosialisasi ekspor, hasil menunjukkan bahwa 100% peserta yang hadir sudah memahami proses pembuatan e-commerce sebagai saluran marketing dan memahami regulasi dasar ekspor.
Pelatihan dan Pendampingan Penyusunan Laporan Keuangan Berbasis Syariah pada Pelaku UMKM Binaan KADIN Kota Bandung: Training and Assistance on the Preparation of Sharia-Based Financial Statements for MSMEs Under the Guidance of KADIN Bandung City Abdul Rozak; Minhajuddin Minhajuddin; Khoirun Nisa Bahri; Dhenahi Jerfiani Wendiyana; Rindu Damayanti
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.8445

Abstract

Challenges in financial management, such as the lack of understanding of financial statements, have become a major obstacle to the growth of Micro, Small, and Medium Enterprises (MSMEs). Most MSME actors do not yet grasp the importance of preparing financial statements by Sharia accounting standards, resulting in financial statements that are often made haphazardly without following proper accounting principles. This Community Service Program aims to enhance the capacity of MSMEs under the guidance of the Chamber of Commerce and Industry (KADIN) Bandung in preparing Sharia-based financial statements. The focus of the training includes the introduction of basic Sharia accounting principles, recording transactions in line with Sharia contracts, and preparing financial reports such as income statements, balance sheets, and cash flow statements. Technical assistance is also provided directly to help MSMEs overcome difficulties in implementing a Sharia-based financial system. Survey results indicate that more than 70 percent of MSMEs in Bandung are interested in learning how to prepare Sharia-based financial statements, although they still face challenges in applying the correct methods. This program is expected to offer practical solutions for MSMEs to properly and accurately prepare financial statements by Sharia accounting standards. Moreover, the initiative aims to help MSMEs gain broader access to various Sharia financing institutions and enhance their competitiveness in the era of free trade.
Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Khoirun Nisa Bahri; Untung Novianto; Abdul Rozak; Vanessa Gaffar; Lili Adi Wibowo; Puspo Dewi Dirgantari; Fanny Fatimah Azzahra
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

Abstract

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.
Co-Authors Abdul Rozak Dhenahi Jerfiani Wendiyana Fanny Fatimah Azzahra Lili Adi Wibowo Minhajuddin Minhajuddin Puspo Dewi Dirgantari Rindu Damayanti Untung Novianto Vanessa Gaffar