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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI)
Hasuna Eriyanti
STIKES Abdi Nusa Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, VARIASI PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SUPERMARKET DI PANGKALPINANG Hasuna Eriyanti; Deri Kusmadeni
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

Service quality is an evaluation of the customer's long-term This research entitled the correlation of service quality, product variation, price, and location on consumer purchasing decisions on the Supermarket Pangkalpinang. The population in this research were all consumers who shopped at the Supermarket in January to March 2020, while the sample in this research amounted to 275 consumers who came and shopped at the Pangkal Pinang. The variables used in this research are independent variables such as (service quality, product variation, price, and location) and the dependent variable is the purchase decision) This research used analysis tools, namely: normality test, multicollinearity, heteroskedasticity test, multiple linear regression with t-test, F test, and coefficient of determination. The results of this research stated that simultaneously service quality variables, product variations, prices, and locations have a positive and significant effect on purchasing decisions. Based on the t-test that the variable service quality, product variation, price have a positive and significant correlation on purchasing decisions while the location variable has a positive and significant correlation with purchasing decisions This research can be concluded that there is a positive and significant influence on service quality, product variations, price, and location simultaneously and partially on consumer purchasing decisions at the Supermarket Pangkalpinang, providing various types and variants of products and household need so that consumers can make product choices when shopping, be more competitive in setting product prices to be more affordable by consumers and can compete with other supermarkets, further increasing promotion through electronic media in order to introduce products and the design to consumers and researchers is further suggested to add other variables to be studied so that they can better explain what influences the dependent variable.
Pengaruh Harga Kompetitif, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Pada Konsumen Di Pasar Rumput Pangkalbalam Pangkalpinang Deri Kusmadeni; Hasuna Eriyanti
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 3 No. 1 (2021): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2021
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v3i1.6405

Abstract

ABSTRACTThe Correlated of Competitive Prices, Product Quality, and Location on Purchasing Decisions on Consumers in Pangkalbalam Pangkal Pinang Rumput Market,The research purpose to analyze and determine the influence of Competitive Prices, Product Quality, and Location on Purchasing Decisions on consumers in the Pangkalbalam Pangkal Pinang Rumput Market, The research variables consist of independent variables, namely: Competitive Prices, Product Quality, and Location while the dependent variable is Purchasing Decisions, analysis of the data used is multiple linear regression analysis and followed by simultaneous and partial tests with the help of the SPSS program. The results of this study stated that simultaneously competitive price, product quality, and location variables had a positive and significant effect on purchasing decisions of 97.5%. Based on the t test that the variable competitive prices, product quality, and location have a positive and significant effect on purchasing decisions. Hypothesis test results indicate the null hypothesis (H0) is rejected all the variables tested, and alternative hypotheses (Ha) are accepted, meaning all independent variables consisting of competitive prices, product quality, and location affect the purchase decisionKeywords: competitive prices, product quality, and location to and buying decision ABSTRAKHubungan Harga Kompetitif, Kualitas Produk, dan Lokasi Terhadap Keputusan Pembelian Pada Konsumen di Pasar Rumput Pangkalbalam Pangkal Pinang, Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh Harga Kompetitif, Kualitas Produk, dan Lokasi Terhadap Keputusan Pembelian pada konsumen di Pasar Rumput Pangkalbalam Pangkal Pinang, Variabel penelitian terdiri dari variabel bebas yaitu: Harga Kompetitif, Kualitas Produk, dan Lokasi sedangkan variabel terikatnya adalah Keputusan Pembelian, analisis data yang digunakan adalah analisis regresi linier berganda dan dilanjutkan dengan uji simultan dan parsial dengan bantuan dari program SPSS. Hasil penelitian ini menyatakan bahwa secara simultan variabel harga bersaing, kualitas produk, dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian sebesar 97,5%. Berdasarkan uji t bahwa variabel harga bersaing, kualitas produk, dan lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji hipotesis menunjukkan hipotesis nol (H0) ditolak semua variabel yang diuji, dan hipotesis alternatif (Ha) diterima, artinya semua variabel independen yang terdiri dari harga bersaing, kualitas produk, dan lokasi berpengaruh terhadap keputusan pembelian.Kata kunci: harga bersaing, kualitas produk, lokasi dan keputusan pembelian
Pengaruh Produk, Promosi, dan Kualitas Layanan Terhadap Kepuasan dan Loyalitas Nasabah Simpanan PT. Bank Muamalah Indonesia, Tbk. Cabang Pangkalpinang Hasuna Eriyanti
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 3 No. 1 (2021): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2021
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v3i1.6408

Abstract

ABSTRACTThis study examines the extent to which a product , promotion and quality of service either partially or simultaneously affect customer satisfaction , which will effect on increasing customer loyalty at. Bank Muamalat Indonesia , Tbk Pangkalpiang branch .In this study, a large known correlation coefficient (R) is 0.229 , indicating a relationship / correlation of three independent variables (product, promotion and quality of service) together to lower customer satisfaction . While the coefficient of determination (R square) of 0.089 , it is clear that the variation of the three independent variables change product , promotion and motivation jointly influence the variation of changes in service satisfaction variable (Y) of 8.9 % , meaning the ability of the independent variables in influencing the dependent variable is very limited . While most of the 91.1 % is the influence of the variation changes the other independent variables that are not included in this study .In this study also note that the coefficient of correlation (R) with the independent variables adalh customer satisfaction and customer loyalty dependent variable is meendapatkan value of 0.413 , it indicates there is a relationship / correlation between variables is strong enough to variable customer satisfaction customer loyalty . The magnitude of the role of customer satisfaction variable (Y) in affecting customer loyalty (Z) is shown by the Rsquare coefficient 0.170 , mean of 17% . While 83 % of them are influenced by factors other variables or varoabel - that can not be explained in this study . Keywords : Product , Promotion , Service Quality , Customer Satisfaction, and Customer  Loyality ABSTRAKPenelitian ini  bertujuan melihat sejauh mana produk, promosi dan kualitas layanan baik secara parsial maupun simultan mempengaruhi kepuasan nasabah, yang akan berpengaruh pada  peningkatan loyalitas nasabah pada PT. Bank Muamalat Indonesia, Tbk cabang Pangkalpiang. Dalam penelitian ini, diketahui besar koefisien korelasi (R) adalah 0,229, hal ini menunjukkan hubungan / korelasi ketiga variabel bebas (produk, promosi dan kualitas layanan) secara bersama-sama terhadap kepuasan nasabah rendah. Sedangkan koefisien determinasi (Rsquare) sebesar 0,089,  hal ini menjelaskan bahwa variasi perubahan dari ketiga variabel bebas produk, promosi dan motivasi secara bersama-sama berpengaruh terhadap variasi perubahan variabel kepuasan layanan (Y) sebesar 8,9 %, berarti kemampuan variabel-variabel  bebas dalam  mempengaruhi variabel terikat amat terbatas. Sedangkan sebagian besar 91,1% merupakan pengaruh dari variasi perubahan variabel bebas lainnya yang tidak termasuk dalam penelitian ini. Dalam penelitian ini pula diketahui  bahwa koefisien korelasi (R) dengan variabel bebasnya adalh kepuasan nasabah dan variabel terikatnya adalah loyalitas nasabah meendapatkan nilai  0,413, hal ini menunjukkan terdapat hubungan/korelasi yang cukup kuat antara variabel kepuasan nasabah terhadap variabel loyalitas nasabah. Besarnya peran variabel kepuasan nasabah (Y) dalam mempengaruhi loyalitas nasabah (Z)  ditunjukkan oleh koefisien Rsquare  yang 0.170, berarti sebesar 17% . Sedangkan 83% nya dipengaruhi oleh faktor-faktor atau varoabel-variabel lain yang tidak dapat dijelaskan dalam penelitian ini. Kata kunci : Produk, Promosi, Kualitas Layanan, Kepuasan Nasabah dan Loyalitas Nasabah
Co-Authors Deri Kusmadeni