Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Wahyu Juari Setiawan
Universitas Jambi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CATALYSTS OF WORD-OF-MOUTH BEHAVIOR: EXPLORING THE IMPACT OF SERVICE QUALITY, BRAND IMAGE, AND STUDENT COMMITMENT AT UNIVERSITAS PUTRA INDONESIA 'YPTK' PADANG Wahyu Juari Setiawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10423

Abstract

This study aims to assess the concurrent and partial effects of Service Quality, Brand Image, and Student Commitment on Word of Mouth (WOM) behavior within the context of Universitas Putra Indonesia “YPTK” Padang. Data was collected through a survey employing questionnaires distributed to a sample of 100 respondents. Utilizing multiple regression analysis and correlation techniques, the research findings indicate that Service Quality, Brand Image, and Student Commitment collectively contribute to the prediction of Word of Mouth behavior. Individually, each factor also demonstrates significant influence on WOM behavior, as demonstrated by the computed t-values exceeding the critical t-values at a significance level (α) of less than 0.05. The outcomes of the simultaneous hypothesis test (F-test) further underscore that the combined influence of Service Quality, Brand Image, and Student Commitment significantly affects WOM behavior. This is evident from the calculated F-value surpassing the critical F-value, with a significance level of less than 0.05. In conclusion, the research substantiates the substantive influence of Service Quality, Brand Image, and Student Commitment on Word of Mouth behavior within the milieu of Universitas Putra Indonesia “YPTK” Padang. Furthermore, these factors collectively account for a considerable proportion of the observed WOM behavior, as illuminated by the coefficient of determination
Co-Authors