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All Journal Infestasi RISK : Jurnal Riset Bisnis dan Ekonomi
Tanto Askriyandoko Putro
STIE Kesuma Negara Blitar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Harga Dan Saluran Distribusi Guna Meningkatan Volume Penjualan Ismiati Ismiati; Tanto Askriyandoko Putro
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 3 No. 1 (2022)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v3i1.3259

Abstract

Competition in the business world demands that every company gain market share by increasing its sales volume accompanied by marketing strategies, namely price and distribution channels. Where the price is a monetary unit while the distribution channel is an intermediary from producers to consumers. The purpose of this study was to analyze prices and distribution channels on sales volume at the Putri kuning home industry, using quantitative methods. The sampling technique uses employee and customer respondent data. Based on the results of the calculation of the price variable, it can be seen a significant value of 0.025. So it can be concluded that the price has no significant effect on sales volume where Ho is accepted and Ha is rejected because the significant value of the price variable is greater than 0.05. Based on the results of the calculation of the distribution channel variable, it can be seen a significant value of 0.202. So it can be concluded that the distribution channel has no significant effect on sales volume where Ho is accepted and Ha is rejected because the significant value of the distribution channel variable is greater than 0.05. This shows that if the use of distribution channels is not effective and efficient, it will have an impact on sales volume.
System Quality Dominance in MSME Accounting Technology Adoption and Operational Efficiency Iwan Setya Putra; Tanto Askriyandoko Putro; Hanif Yusuf Seputro
InFestasi Vol 22, No 1 (2026): JUNE
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/infestasi.v22i1.33921

Abstract

The adoption of accounting software by micro, small, and medium-sized enterprises (MSMEs) does not automatically guarantee improved operational outcomes. This study empirically examines how perceived usefulness, perceived ease of use, and system quality influence operational efficiency through the mediating role of user satisfaction. Integrating the Technology Acceptance Model (TAM) with the DeLone and McLean Information Systems (DM IS) Success Model, we test seven hypotheses using structural equation modeling (SEM) on survey data from 212 Indonesian MSME accounting software users. Results indicate that system quality and perceived usefulness significantly enhance user satisfaction, while perceived ease of use shows no significant effect. User satisfaction fully mediates the relationship between system quality and operational efficiency, whereas the direct effect of system quality on operational efficiency is non-significant. These findings suggest that robust system quality supersedes interface simplicity as the primary driver of satisfaction and efficiency in resource-constrained MSME settings. Software developers should prioritize backend robustness and functional completeness, while MSME managers should evaluate accounting software based on system reliability rather than ease of initial use.
Co-Authors Hanif Yusuf Seputro Ismiati Ismiati Iwan Setya Putra