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All Journal Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Muhammad Erlangga Adi Nugraha
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Computer Science & IT Medicine & Pharmacology Social Sciences Other

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Pengembangan UMKM Melalui Program Desain Kemasan, dan Metode Pemasaran Produk Karak Kaliang Talua dan Roti Kariang dengan Pemanfaatan Sosial Media Instagram Nilda Tri Putri; Muhammad Erlangga Adi Nugraha; Adisty Luthfiah; M. Alif Arrahman
Warta Pengabdian Andalas Vol 30 No 4 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.4.607-615.2023

Abstract

The community engagement aims to empower Micro, Small and Medium Enterprises (MSMEs) through implementing strategies for packaging designs and marketing using Instagram social media. The case studied was Karak Kaliang Talua RF UMKM in Nagari Sianok Anam Suku, which faced challenges in branding and marketing. The problem-solving proposed involves creating new logos stickers and improving packaging quality to increase product value, as well as setting up a social media Instagram account for digital promotion. The implementation stages involved an initial survey, discussions with MSME owners, and submission of results in logo designs and stickers. The results included promotional videos, Instagram accounts, and created email accounts. In its implementation, this program overcame the problems faced by MSME Karak Kaliang Talua RF. The updated logo, sticker and packaging designs have had a positive impact on the product image, increasing consumer appeal. Using Instagram social media as a marketing tool opens up opportunities for market expansion and reaching consumers outside the local area.
Sales Pricing Strategy of Karak Kaliang Talua and Roti Kariang Household Industries by Determined Prices of Existing Costs Nilda Tri Putri; M Alif Arrahman; Adisty Luthfiah; Muhammad Erlangga Adi Nugraha
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.84-89.2024

Abstract

This article aims to determine how product selling prices were determined at MSMEs Karak Kaliang Talua RF. Data collection used the observation method by conducting interviews with the owner, asking several questions related to his business, and documenting the results of the observation visit. Based on the visit results, this business had a reasonably small target market by marketing only entrusting products to traders in traditional markets. The owner expects a profit of IDR 5,000/0.25kg for each product, namely Karak Kaliang Talua and Roti Kariang. The owner of Karak Kaliang Talua RF sets prices based only on estimated cost prices and profit expectations. After processing the data from the interview results, it was found that there was a discrepancy between the selling price set by the owner and the profit expectations.
Co-Authors Adisty Luthfiah M Alif Arrahman M. Alif Arrahman Nilda Tri Putri