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All Journal Jurnal Kompetitif Bisnis
Hani Damayanti
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PERBANDINGAN PENJUALAN KARGO SEBELUM DAN PADA SAAT PANDEMI COVID-19 DI PT. GARUDA INDONESIA (PERSERO) TBK CABANG. TANJUNG KARANG LAMPUNG Faizal Azhar; Damayanti Damayanti; Hani Damayanti
Jurnal Kompetitif Bisnis Vol 1 No 9 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the comparison of cargo sales before and during the covid-19 pandemic at PT. Garuda Indonesia (Persero) Tbk. Branch. Tanjung Karang, Lampung. This study uses a quantitative approach with the type of research associative through literature study, observation and interviews. The data used is the growth of cargo sales for 48 months, from January 2018 to December 2021. The data processing in this study is the Parametric Paired Sample T-Test and the Wilcoxon Non Parametric Test, with the help of SPSS version 28.0. The results of this study indicate that there is no significant difference between cargo sales before and during the covid-19 pandemic at PT. Garuda Indonesia (Persero) Tbk. Branch. Tanjung Karang, Lampung. The Paired Sample T-Test and the Wilcoxon Rank Test, respectively, showed numbers 0.686 and 0.721 or greater than the 0.05 significance level. The average difference in cargo sales growth was only 18.362%, this was due to changes in management policies such as reducing the number of aircraft, changing types of aircraft with smaller capacities and reducing flight schedules which made the company's cargo sales not optimal during the covid-19 pandemic.
DIGITAL MARKETING: INSTAGRAM SEBAGAI MEDIA PEMASARAN PRODUK UMKM Happy Tasyabila; Damayanti Damayanti; Hani Damayanti
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the implementation of digital marketing as a marketing medium for MSME products. This research is a descriptive research with a qualitative approach. The location of this research is Respiesusu MSME in Bandar Lampung City. Collecting data using observation techniques, interviews, and documentation. Informants were determined using purposive sampling and snowball sampling methods. Data were analyzed using an interactive analysis model by means of data collection, data reduction, data display, and drawing conclusions. The results of the study show that Respiesusu applies 6 digital marketing processes and digital channels used for the marketing process via Instagram. 6 digital marketing processes carried out by Respiesusu namely Accessibility: endorse, paid promote, regularly upload photos; videos; and e-flyers, using hashtags, and ease of transaction processing. Interactivity: holding sharing activities and providing the best service. Entertainment: create promotional content that follows trends, provides discounted promos, and give aways. Trust: analyze market needs to display complete and trustworthy advertisements. Interruptions: difficulties in the video editing process, signal network disturbances, and server downtime. Informative: share product information through photos; videos; and e-flyers, providing complete product descriptions and an attractive language style.
Co-Authors Damayanti Damayanti Faizal Azhar Happy Tasyabila