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Winda Saptiani
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Economics, Econometrics & Finance Social Sciences

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PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API (Studi Pada Pengguna KAI ACCESS di Provinsi Lampung) Riris Kharisma Ananda; Efendi Efendi; Winda Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the effect of e-service quality and e-trust on the decision to purchase train tickets for KAI Access users in Lampung Province. The target population set in this study is KAI Access users in Lampung Province. Data was collected through questionnaires distributed offline and online, sampling using probability sampling with simple random sampling technique and the number of samples was set at 100 respondents. The resulting data were analyzed using descriptive statistics, simple linear regression analysis and multiple linear regression analysis using the SPSS 20.0 application tool. Based on the results of the simple linear regression test, it shows that the e-service quality variable has a significant effect on purchasing decisions by 33,8%, and the e-trust variable has a significant effect on purchasing decisions by 55,4%. The results of the multiple linear regression test explain that e-service quality dan e-trust together have a significant effect on purchasing decisions by 56,2% and the remaining 43,8% of purchasing decisions are influenced by other variables.
PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung) Komang Niko Yana; Arif Sugiono; Winda Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi branding dan kepuasan konsumen terhadap loyalitas pelanggan dalam melakukan pembelian produk pada Mister Geprek 3 Unila di Bandar Lampung. Variabel bebas yang digunakan pada penelitian ini yaitu Strategi Branding (X1), Kepuasan Konsumen (X2) serta Loyalitas Pelanggan sebagai variabel terikat. Jenis penelitian ini eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Mister Geprek 3 Unila data tersebut diperoleh dari kuisioner dengan menggunakan skala likert yang disebar melalui google form ke media sosial whatshapp melalui group whatshapp dan personal chat. Sampel pada penelitian ini berjumlah 385 responden yang diambil dengan menggunakan teknik purposive sampling. Data pada penelitian ini dianalisis dengan menggunakan analisis regresi linear berganda dengan alat bantu SPSS 29.0. Hasil penelitian ini menunjukan bahwa secara simultan variabel strategi branding dan kepuasan konsumen berpengaruh signifikan terhadap loyalitas pelanggan Mister Geprek 3 Unila di Bandar Lampung dengan nilai R Square 0,666 atau 66,6%. Sedangkan hasil secara parsial menunjukan bahwa variabel strategi branding dan kepuasan konsumen memiliki pengaruh yang signifikan terhadap loyalitas pelanggan Mister Geprek 3 Unila di Bandar Lampung.
KETERLIBATAN PETANI KOPI PEREMPUAN DALAM MENUNJANG KEBERLANJUTAN PERTANIAN KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT Muhammad Syah Fadhel; Dadang Karya Bakti; Winda Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research explains the involvement of women coffee farmers in supporting the sustainability of coffee farming in Rigis Jaya Village, West Lampung Regency. The research method used was qualitative with data collection techniques through in-depth interviews with female coffee farmers in Rigis Jaya Village. The results showed that women coffee farmers are involved in supporting the sustainability of coffee farming, this can be seen in the marketing sector, ecological, economic and social sectors. In terms of marketing, women farmers are involved in selling the harvest of coffee cultivation to coffee collectors. this is shown by women farmers participating in packaging coffee beans that will be submitted to collectors. Furthermore, based on observation, Rigis Jaya coffee has social media and a website to market coffee to customers. Involvement in the ecological sector, namely in terms of fertilisation with organic fertiliser, pest control by spraying and maintaining coffee plants, weed control, and picking. Involvement in the economic sector, namely in helping family income by being involved in coffee cultivation, fruit and vegetable cultivation, goat and cow farming, and there are female farmers who also work as village clerks to support the family economy. Involvement in the social sector, women coffee farmers join the Women Farmers Group (KWT) which meets every month, by being active in the Women Farmers Group (KWT) is able to get training in managing coffee farming. This research has important implications for local governments and related stakeholders to develop programmes and policies that support the development of women farmers. Agricultural counselling and financial funding can assist women farmers in supporting the sustainability of coffee farming.
Co-Authors Arif Sugiono Dadang Karya Bakti Efendi Efendi Komang Niko Yana Muhammad Syah Fadhel Riris Kharisma Ananda