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All Journal Jurnal Kompetitif Bisnis
Rachmawati Lola Widisono
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Economics, Econometrics & Finance Social Sciences

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FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA Rachmawati Lola Widisono; Suprihatin Ali; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research explains consumer behavior factors that show various tendencies in visiting Kampoeng Kopi Rigis Jaya. The data in this research is primary data taken using a questionnaire. The sample in this study amounted to 100 samples taken using purposive sampling technique. This type of research is quantitative research and the sampling technique uses purposive sampling with a non-probability sampling method with a sample size of 100 respondents. Data was obtained from a questionnaire using the Method of Successive Interval (MSI). This research data analysis uses multiple linear regression analysis with simultaneous results. The Visit Decision Factor variable has a significant effect on purchasing decisions at Kampoeng Kopi Rigis Jaya with an R Square value of 0.357 or 35%. Meanwhile, partial results show that many consumers visit Kampoeng Kopi because of cultural factors, personal factors and psychological factors.
Co-Authors Ghia Subagja Suprihatin Ali