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All Journal Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
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Universitas Muhammadiyah Yogyakarta
Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Suportif Mahasiswa Perantau Asal Papua dengan Sahabatnya dalam Memperoleh Dukungan di Yogyakarta Machlisa Rahma Tsani; Suciati
Jurnal Audiens Vol. 4 No. 1 (2023): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i1.9

Abstract

Penelitian ini menyoroti komunikasi suportif yang diberikan sahabat pada mahasiswa rantau asal Papua di Yogyakarta dalam prosesnya menyesuaikan diri dan mengembangkan pribadi diri positif dalam menghadapi fenomena mengakar pemberian stereotipe negatif pada Papua di Yogyakarta. Tujuan penelitian untuk mendeskripsikan secara rinci bagaimana bentuk komunikasi suportif yang diberikan oleh sahabat dalam memberikan dukungan emosional dan fisik. Metode penelitian ini adalah fenomenologi dengan menggunakan teknik pengumpulan data wawancara mendalam secara teknik purposive sampling dengan kriteria tertentu. Berdasarkan hasil penelitian, ditemukan karakteristik mahasiswa asal Papua menunjukkan karakter sifat terbuka menerima dan mengelola masukan secara positif. Padajalannya komunikasi suportif terdapat faktor yang mempengaruhinya yaitu adanya pemahaman perbedaan, kepribadian agreeableness, kesamaan gender dan tingginya intensitas tatap muka. Dukungan emosional untuk mahasiswa Papua ditunjukkan dengan tidak memberikan penghakiman atau merendahkan individu, pemberian afirmasi positif berupa kalimat penghargaan dan teguran sebagai nasehat untuk meminimalisir tekanan emosional menghadapi permasalahan di lingkungan perantauan. Bentuk dukungan fisik ditunjukkan dengan memberikan pertolongan agar mahasiwa Papua dapat mengatasi masalah diperantauan dengan tepat dan pemberian fasilitas atau ruang kesempatan unutk membantunya mengembangkan potensi diri secara positif.
Komunikasi Terapeutik antara Guru dengan Anak Penyandang Down Syndrome di Yayasan Sekolah Luar Biasa C Rindang Kasih Kabupaten Magelang Muhammad Naufal Nur Ahly Naufal; Suciati
Jurnal Audiens Vol. 4 No. 3 (2023): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i3.128

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui bagaimana tahapan-tahapan dalam proses komunikasi terapeutik yang terjalin antara guru dengan anak down syndrome yang berada di Yayasan Sekolah Luar Biasa C Rindang Kasih Kabupaten Magelang. Penelitian ini menggunakan metode kualitatif deskriptif. Pada penelitian ini menggunakan teknik pengumpulan data melalui wawancara mendalam, observasi, serta dokumentasi. Teknik pengambilan informan penelitian menggunakan purposive sampling. Yaitu dengan menggunakan teknik pengambilan sumber data dengan kriteria tertentu, uji validitas data menggunakan triangulasi teknik atau metode, dan teknik analisis data menggunakan beberapa tahap yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa terdapat sebuah praktik komunikasi terapeutik pada Yayasan Sekolah Luar Biasa C Rindang Kasih Kabupaten Magelang dimana komunikasi ini memiliki empat tahapan, yaitu tahap pra-interaksi, tahap perkenalan (orientasi), tahap kerja, dan tahap terminasi. Pada penelitian ini ditemukan bahwa metode terapi yang digunakan oleh guru dalam menghadapi anak down syndrome memiliki cara yang berbeda-beda. Hal ini dikarenakan anak down syndrome memiliki karakter yang berbeda-beda, sehingga memerlukan tindakan yang berbeda pula.
Communication Patterns of Minang Students in Yogyakarta in Maintaining Good Relationships with Parents David Dwi Pangga; Suciati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Digital communication within migrant student families plays a crucial role in maintaining the continuity of relationships between children and their parents. This study aims to describe the communication patterns of Minangkabau students who migrate to Yogyakarta in sustaining their relationships with their parents. The research employs a descriptive qualitative approach. Data were collected through in-depth interviews. A purposive sampling technique was used to select informants aligned with the research objectives: Minangkabau students who had migrated for at least 6 months and regularly communicated with their parents via digital media. Data validity was ensured through source triangulation and prolonged engagement. The findings indicate that the coordinative pattern emerged as the most dominant pattern across the three informant pairs. This pattern is characterized by communication triggered by financial and academic administrative needs, accompanied by rational explanations, clarification, negotiation, and parental validation before decisions are made. Educational demands shape the coordinative pattern, students’ financial dependence, Minangkabau cultural values embedded in the tradition of merantau, an interdependent family relational structure, and the support of digital communication technologies. These findings demonstrate that family communication in the context of educational migration not only maintains emotional closeness but also serves as a mechanism for shared decision making.
Batik Trusmi Cirebon's Online Promotion Strategy to Increase Sales Through Instagram @btbatiktrusmi in 2024 Irfan Irfan Dwi Hermawan; Suciati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Promotional strategies through social media are a crucial aspect of digital marketing communications, particularly for the batik industry facing competition in the digital era. This study aims to describe the online promotional strategy implemented by Batik Trusmi Cirebon through its Instagram handle @btbatiktrusmi throughout 2024 and to analyze the response and engagement levels of followers to published promotional content. This study employed a qualitative descriptive method. Data collection techniques included documentation and in-depth interviews. Purposive sampling was employed to obtain informants aligned with the research objectives: marketing managers, marketing staff, and Trusmi batik consumers. Data validity was tested using source triangulation to ensure the validity of the information obtained. The results showed that the promotional strategy was implemented through the use of hard-selling, educational, and branding content tailored to the productive age market segment (25 years and older). Instagram insight analysis was used to identify audience population, interests, viewing duration, and interaction levels such as likes, comments, and shares. Online data is then compared with offline sales data to identify the most potential market segments. This strategy demonstrates that optimally utilizing Instagram features can increase engagement and contribute to increased product sales. The implementation of the promotion mix on Instagram includes advertising through Meta Ads (ads awareness and ads hard selling), public relations through educational and responsive content, sales promotion through certain period promos, direct marketing through comment and direct message features, and event marketing through offline event promotions published on Instagram.
Co-Authors David Dwi Pangga Irfan Irfan Dwi Hermawan Machlisa Rahma Tsani Muhammad Naufal Nur Ahly Naufal