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Wu Yi
School of Journalism and Communication, Nanjing Normal University, Nanjing

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The Digital Heritage of Covid-19 's Governance: How to Upgrade and Use the "Health Code" in the Post-Epidemic Era Wu Siqi; Wu Yi
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11912

Abstract

The outbreak of Covid-19 accelerated the practice of digital survival, and the "health code" launched based on the needs of epidemic prevention and control has become the representative of digital survival media, which is jointly built by science and technology enterprises and government departments. it has realized the full-state use in China, and accumulated long-term digital survival experience for the country, enterprises and individuals. At the same time, there are some media ethical problems in the use of Health Code, such as distinguishing users, leaking information, imprisoning the body and leading to the lack of subjects. In order to resolve the risk, we should re-examine the relationship between people and the media from the perspective of the subject, treat "health code" as a digital projection of personal health, and regain the service principle of digital technology. Humanize the "health code" and other digital media.
From Words to Images: The Rise and Treatment of Visual Public Opinion in the Post-epidemic Era Wu Yi
Jurnal Audiens Vol. 2 No. 2 (2021): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v2i2.11913

Abstract

The rise of short videos in the Post-epidemic era have caused the migration of Internet traffic to visual content. This new form of media based on communication technology and algorithm technology can arouse more emotional resonances of audiences, which promotes the formation of a Visual Public opinion field. The emergence of this public opinion field not only increases the risk of public opinion crises such as rumors and extreme views, but also points out the current direction of public opinion governance, and shows the importance of making good use of visual communication methods. Based on this, mainstream media needs to integrate and lead the visual public opinion field by entering the video media platform, producing high-quality video content, and reconstructing the visual public opinion ecology; the competent authority should do a good job in the visual public opinion field from the three aspects of ideology, technology and content. Supervision and governance work will promote a good long-term growth of visual public opinion field.