Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Media Mahardhika
Tutut Hariyadi
Universitas 17 Agustus 1945 Banyuwangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN DAN PRODUK TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA: (Studi Kasus di Universitas 17 Agustus 1945 Banyuwangi) Tutut Hariyadi
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.207

Abstract

Background research efforts should be made by the company or organization whether profit oriented or non-profit in anticipation of the competitive situation that is how to retain customers, retain customers because they cost less than attracting new customers. From this background, the researcher sought to prove that maintaining customer must be accompanied with efforts in managing the quality of services and products or programs of study to create customer satisfaction affecting loyalty. The data used in this study is the primary data from respondents through a questionnaire, with indicators for quality of service include:reliability, assurance, tangible, empathy and responsiveness. Indicators include the needs and benefits of products and quality. Indicators include the suitability of satisfaction on customer expectations with reality. Indicators include loyalty to say positive things and recommend to someone who needs information and encourage friends, relatives and close people. The population in this study were all students at the University August 17, 1945 which includes the armed Banyuwangi 2017, 2018 and 2019 some 905 people with a sample of 136 people. The variables used were the quality of service, product or course of study, satisfaction and loyalty. Analysis techniques using path analysis (path analysis). The results of the analysis stated that the quality of services and products or programs of study influence the satisfaction of students at the University August 17, 1945 Banyuwangi. And quality of services and products or programs of study influence the loyalty of students at the University August 17, 1945 Banyuwangi through intervening variable satisfaction.
PENGARUH MERK DAGANG (BRAND), KUALITAS PRODUK, DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK OLEH-OLEH KAOS KHAS BANYUWANGI “OSING DELES” Tutut Hariyadi
Media Mahardhika Vol. 19 No. 3 (2021): May 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i3.283

Abstract

Penelitian ini dilatarbelakangi oleh suatu pertanyaan apakah benar merk dagang, kualitas produk dan citra perusahaan berpengaruh terhadap keputusan pembelian konsumen. Oleh karena itu dalam penelitian ditetapkan variabel independen yang meliputi merk dagang, kualitas produk dan citra perusahaan dan untuk variabel dependennya adalah keputusan pembelian konsumen. Populasi dalam penelitian ini adalah seluruh konsumen oleh-oleh kaos khas Banyuwangi dengan merk “Osing Deles” yang berada disekitar wilayah kota Banyuwangi yang tidak diketahui jumlahnya. Sampel ditetapkan 10 (sepuluh) kali lebih besar dari jumlah variabel penelitian yaitu sebeaar 40 responden dengan Teknik analisis menggunakan analisis regresi berganda, uji f (simultan), uji t (uji parsial), uji koefisien determinasi (R2) dan uji asumsi klasik. Hasil analisis dengan menggunakan uji f (simultan) menunjukkan bahwa variabel independen (x) secara simultan berpengaruh terhadap variabel dependen (y), dan uji t (parsial) yang menunjukkan bahwa ketiga variabel independen (x) berpengaruh parsial terhadap variabel dependen (y). Angka adjusted R square menunjukkan nilai 51% yang menunjukkan bahwa variasi keputusan pembelian dapat dijelaskan oleh variasi variabel merk dagang, kualitas produk dan citra perusahaan sebesar 51%, sedangkan sisanya 49% dipengaruhi oleh variabel lain diluar penelitian ini.
Co-Authors Resa Nur Laili Yovita Vivianty Indriadewi Atmadjaja