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All Journal Media Mahardhika Petra International journal of Business Studies (IJBS)
Novelia Asita Mranani
Universitas Merdeka Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANTESEDEN, KARAKTERISTIK KOMUNITAS VIRTUAL DAN KONSEKUENSI BRAND COMMUNITY COMMITMENT PADA KOMUNITAS FUJIGUYS SURABAYA Novelia Asita Mranani; Siwidyah Desi Lastianti
Media Mahardhika Vol. 19 No. 2 (2021): January 2021
Publisher : STIE Mahardhika

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Abstract

The way companies to attract customers and to strengthen relationships with customers is by using a strategy of creating a brand community within consumers. Communities are formed by various goals, views and an understanding of knowledge creates processes. The purpose of this study is to determine the effect of brand community affect, brand community trust, consumer-brand, consumer-other consumers, quality of information, quality of system, interaction and reward for activities on brand community commitment, and to determine the effect of the consequences of brand community. commitment. The sample of this research is members of the Fujiguys Surabaya community, with a total sample of 100 respondents. The analysis technique uses SEM (Structure Equation Model) with PLS (Partial Least Squares) program or software. The results showed that of the 11 hypotheses all of them had a positive and significant effect, there were only 4 hypotheses that had no positive and significant effect. Among others, brand community affect has no positive and significant effect on brand community commitment, consumer-brand has no positive and significant effect on brand community commitment, quality of information has no positive and significant effect on brand community commitment and reward for activities has no positive and significant effect on brand community commitment. brand community commitment.
The Effect of Cost Reduction as Part of Supply Chain Drivers’ Element and Customer Satisfaction on Purchasing and Logistics Performance Dwi Anna Kristanti; Novelia Asita Mranani
Petra International Journal of Business Studies Vol. 7 No. 1 (2024): JUNE 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.1.89-98

Abstract

Dynamic capabilities became a manufacturing industry benchmark for surviving and adapting to the dynamic environment change, including the COVID-19 pandemic. In a manufacturing company, supply chain management performance becomes the main activity that must be effective and efficient. Two supply chain drivers were observed in this study to perform optimal supply chain management, namely cost reduction and customer satisfaction, which became the company's drivers in establishing partnerships in purchasing and logistics, affecting the company's purchasing and logistics performance. This study investigated the effect of cost reduction and customer satisfaction on the partnerships in purchasing and logistics and purchasing and logistics performance. This study used a descriptive quantitative approach. The population comprised operational managers of food and beverage production in Indonesia, with 711 people. The sampling used a random sampling technique, and 50 respondents’ data was obtained. The data collection was performed by distributing online questionnaires. Data processing was performed with the Partial Least Square (PLS) method. The result found that cost reduction and customer satisfaction affect partnerships in purchasing and logistics, customer satisfaction and partnerships in purchasing and logistics affect purchasing and logistics performance, and cost reduction does not affect purchasing and logistics performance. Theoretical contribution of research to add enrichment to the resource-based view theory on competitiveness with supply chain performance.
Co-Authors Dwi Anna Kristanti Siwidyah Desi Lastianti