Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Ria Tania
Universitas Pamulang
Economics, Econometrics & Finance Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PENGGUNA KARTU TELKOMSEL PADA MAHASISWA Viviani Aryantika Simbolon; Khoirunnisa Br Ritonga; Ria Tania; Amelia Zahra; Dian Sukmawati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 12 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i12.742

Abstract

This study aims to (1) to determine the influence of brand image and brand trust influence partially to customer loyalty (2) to know the influence of brand image and brand trust influence simultaneously to customer loyalty (3) to know among brand image and brand belief most Dominant effect on customer loyalty. The method used in this research is quantitative method. Theresult of research is multiple linear regression equation Y = 1,328 + 0,340 + 0,264 + e. partially brand image have positive significant effect with value equal to 3,352, equal to 1,988, brand trust have significant positive effect with value equal to 2,607 equal to 1,988. Simultaneously brand image and brand trust influence to customer loyalty with value equal to 14,402, sebasar 3,10. The most dominant variable in this research is brand image with value 3,352.
Co-Authors Amelia Zahra Dian Sukmawati Khoirunnisa Br Ritonga Viviani Aryantika Simbolon