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All Journal Journal of Economic, Bussines and Accounting (COSTING) dharma wiyata
Nur Dina
Universitas Pawyatan Daha
Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Pada Omah Kopi Mandiri Tulungangung Melalui Media Sosial Instagram Nur Dina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9095

Abstract

Marketing strategy is very important so that the communication delivered runs effectively and builds public awareness according to the goals that are achieved. Having an increase in sales is much desired by all businesses in running their companies and also accompanied by following technological developments today. Many businesses have followed technological developments by using Instagram social media in running their business by promoting products through Instagram. Omah Kopi Mandiri Tulungagung is one of the businesses that has used Instagram social media in carrying out marketing strategies to increase sales with Instagram. The results of this research at Omah Kopi Mandiri can be concluded that Omah Kopi Mandiri Tulungagung has used features on Instagram but not all features are used so that the marketing strategy of using Instagram to increase sales is only able to increase sales slightly. There are several obstacles faced, the main one is not having experts and creators in managing Instagram owned by Omah Kopi Mandiri Tulungagung. Keywords: Marketing Strategy, Sales, Instagram
Evaluasi Sistem Pemberian Kredit Pada PT ABC Nur Dina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10068

Abstract

The purpose of this study is to assess the process of granting credit to PT ABC, especially how the process of applying for and disbursing credit. The research was conducted by looking at and talking with PT ABC employees. The results show that PT ABC's lending procedure is running in accordance with the current procedure. Sales handle credit applications, and prospective debtors are briefed on credit terms. The survey head enters the survey data into the system for further study. Credit disbursement after leadership approval and administrative research Collateral documents and credit cards are given to debtors who pay off their credit. The submitted documents are eligible for credit. This study improves our understanding of how PT ABC provides credit and offers suggestions for improvement.
STRATEGI INOVASI TERHADAP DEFERENSIASI PRODUK PADA USAHA KECIL DAN MENENGAH (UMKM) DESA MENANG KABUPATEN KEDIRI Sri Utami Hanggondosari; Riyanah; Nur Dina; Hendra Kusuma; Sri Ari Sumaryati
Dharma Wiyata: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2026): Dharma Wiyata
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Pawyatan Daha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dinamika persaingan pasar yang semakin ketat menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk terus berinovasi, terutama dalam menciptakan diferensiasi produk yang unggul. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM kuliner di Desa Menang, Kabupaten Kediri, dalam mencapai diferensiasi produk melalui penerapan strategi inovasi. Metode yang diterapkan adalah pendekatan partisipatif berupa pelatihan teoritis dan lokakarya praktis yang diikuti oleh 20 pelaku UMKM. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta mengenai konsep inovasi serta pemasaran digital, yang dibuktikan dengan keberhasilan setiap kelompok dalam merumuskan konsep produk baru yang inovatif. Evaluasi melalui kuesioner dan wawancara mengungkapkan tingkat kepuasan yang tinggi, serta adanya peningkatan kepercayaan diri dan niat kuat mitra untuk menerapkan strategi pemasaran baru guna mendongkrak penjualan. Meskipun terdapat tantangan berupa keterbatasan sumber daya, kegiatan ini terbukti efektif memberikan stimulus peningkatan daya saing UMKM di pasar lokal. Sebagai rekomendasi keberlanjutan, diperlukan mekanisme pendampingan berkala dan pembentukan komunitas inovasi UMKM melalui kolaborasi multipihak.
Co-Authors Hendra Kusuma Riyanah Sri Ari Sumaryati Sri Utami Hanggondosari