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All Journal Cidea Journal
Asri Lestari
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management

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Analisis Perkembangan Digitalisasi Marketing UKM Kuliner Bana Chip Lumer Dalam Perspektif Ekonomi Islam Asri Lestari; Zuhrinal M Nawawi
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1265

Abstract

This research aims to analyze the development of marketing digitalization for Bana Chip Lumer culinary SMEs from an Islamic economic perspective. The research was conducted by conducting interviews with the business owner, Andriani Safira, to gain insight into the use of social media and online ordering platforms in marketing Bana Chip Lumer products. The research results show that digitalization of marketing has had a positive impact on these SMEs, such as increasing product visibility, increasing sales, and expanding geographic reach. Apart from that, digital marketing also supports Islamic economic principles, such as justice, transparency and sustainability. This research provides a deeper understanding of the importance of digital marketing for culinary SMEs in achieving success and running a business in accordance with Islamic economic principles.
Co-Authors Zuhrinal M. Nawawi