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Elwisam Elwisam
Faculty of Economics and Business, Universitas Nasional, Jakarta
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Journal : jurnal syntax admiration

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The Influence of Price Perception, Brand Image, and Consumer Satisfaction Towards Interest in Rebuying Zara Clothing Products in Jakarta Firyal Nadhifah Fairuz; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.821

Abstract

The purpose of this study is to see and analyze the Influence of Perceived Price, Brand Image, and Consumer Satisfaction on Repurchasing Interest for Zara clothing products in the city of Jakarta. This type of research uses descriptive quantitative methods and inferential analysis using primary data. The sample was determined by purposive sampling method with a total of 100 respondents. Data collection was carried out by providing a list of questions to respondents, namely consumers of Zara clothing products in the city of Jakarta, the questions given were about price perception, brand image, and consumer satisfaction, on repurchase intention. This research uses multiple linear regression analysis. The results showed that perceived price, brand image and consumer satisfaction had a positive and significant effect on the intention to repurchase Zara clothing products in the city of Jakarta.
The Effect of Trust, Easy and Company Image on The Decision to Use Livin By Mandiri (Jakarta Kota Branch) Muhammad Ananda Putra Kushendar; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.844

Abstract

This study aims to analyze the effect of trust, convenience and company image on the decision to use Livin By Mandiri. Data collection techniques in this study were obtained from the results of distributing questionnaires to 100 respondents who were customers of Bank Mandiri and at the same time users of the Livin By Mandiri application with certain criteria. The sampling technique used in this study is probability. Analysis of the data used in this study using multiple linear regression analysis which obtained the results of the regression. The results shown in this study that Trust, Ease and company image have a positive effect on the decision to use Livin By Mandiri. In improving the decision to use the Livin By Mandiri application, Bank Mandiri has made significant changes to the Livin By Mandiri application, which is expected that the users or customers of Bank Mandiri can make transactions faster and easier.
The Effect of Price Perception, E-Service Quality, Brand Image on Spotify App Repurchase Interest Premium on National University Students Irma Sifa Fauziah; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.845

Abstract

This study aims to analyze the effect of perceived price, e-service quality, brand image on repeat purchase intention of students at the National University. The population in this study used the Non-Probability Sampling Technique with a population of 100 people, the students of the National University of Jakarta as respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of the Multiple Linear Regression analysis show that the Price Perception variable (X1) has no positive and significant effect while E-Service Quality (X2) ¬), Brand Image (X3) has a positive and significant effect on Repurchase Intention (Y). The results of this study are expected to be able to increase Price Perception, E- Service Quality and Brand Image at the Spotify Company so that it can also increase existence and increase subscriptions for National University students.
The Effect of Price Perception, Existence and Trust of a Brand on Consumers' Decisions to Use Lublyu Wedding Organizer Services Nadia Maulidah Nurul Robi Zain; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.846

Abstract

This study aims to determine Price Perception, Existence and Brand Trust on Consumer Decisions to Use Lublyu Wedding Organizer Services. This data uses primary data in the form of distributing questionnaires to clients who have used the services of a lublyu wedding organizer for 44 respondents, using the perposive sampling method. The data analysis technique uses the SmartPLS 3.3.8 program. This shows that perceived price and existence do not have a positive and significant effect on consumer decisions, while the brand trust variable has a positive and significant effect on satisfaction. The coefficient of determination (Adjusted R Square) is 0.864, this indicates that the perception of price, existence and brand trust contributes 86.4% to consumer decisions while the remaining 13.6% is influenced by variables not examined.
The Influence of ROA, DER, Total Asset Turnover and Sales Growth on Firm Value (Study of Companies in the Consumption Goods Industrial Sector Listed on The IDX for The 2017-2021 Period) Indah Rahmawati Rambe; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.857

Abstract

This study aims to examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Total Asset Turnover and Sales Growth on Firm Value. The sample of this research is consumer goods industry sector companies listed on the Indonesian stock exchange from 2017-2021 using a purposive sampling method. There are 18 companies in the consumer goods industry sector that meet the criteria to be used as research samples. The analytical method used in this study is multiple linear regression. The dependent variable in this study is company value, measured using price book value (PBV). The results of this study indicate that ROA and Total Asset Turnover have a positive and significant effect on firm value, while DER and Sales Growth have no effect and are not significant on firm value. Simultaneously there is a significant effect on the variables ROA, DER, Total Asset Turnover and Sales Growth on Firm Value.
The Influence of Brand Image, Location, Trust and Consumer Satisfaction on The Repurchase Interest of Alfamart Consumers in South Jakarta in 2021 Novi Lovita Dwi; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.859

Abstract

This study aims to analyze the influence of brand image, location, consumer trust and satisfaction on the repurchase interest of Alfamart consumers in South Jakarta in 2021. The sample in this study was 96 respondents using Anderson's formula. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis technique using inferential analysis with multiple linear regression and using SPSS program version 23.0. With data testing techniques used in this study include multiple linear regression tests, and research hypothesis testing. From the results of the analysis, it can be concluded that brand image, trust, and consumer satisfaction affect the repurchase interest of Alfamart consumers in Pasar Minggu in 2021. Meanwhile, location does not affect the repurchase interest of Alfamart consumers in South Jakarta in 2021.
Co-Authors Anisa Anisa Chindera Kasih Choirunisya Putri Fauzi Estela Septianty Firyal Nadhifah Fairuz Indah Rahmawati Rambe Irma Sifa Fauziah Juanita Sulistiani Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Muhammad Ananda Putra Kushendar Nadia Maulidah Nurul Robi Zain Novi Lovita Dwi Nurseha Nurseha Olivia Monalisa Perez