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Resti Hardini
Faculty of Economics and Business, Universitas Nasional, Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Product Quality, Brand Image and Electronic Word of Mouth on Interest in Buying Ms Glow Body Lotion on Shopee Ecommerce for National University Students Arsanti Padila; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.851

Abstract

This study aims to determine the effect of the independent variables in this study in the form of product quality variables, brand image variables and electronic word of mouth variables on the dependent variable of this study changing interest in buying Body lotion Ms glow. The method in this study is descriptive - quantitative with a population of respondents or more specifically consumers of Ms. Glow's body lotion. The sample which is the research respondent is 96 with non-probability sampling technique. In using the non-probability sampling technique, it is expected that the sample is in accordance with the terms or criteria needed in this study. The data used is in the form of primary data by distributing questionnaires with the model test in the form of multiple linear regression processed using SPSS 23. The results were found after being analyzed using data processing with the following conclusions that product quality, brand image and electronic word of mouth have a positive and significant effect on buying interest. Previously tested against statement items which were declared valid and reliable
The Effect of Product Variation, Brand Image and Price Perception on Purchase Decisions of Fried Sedaap Noodles at Smbako Agent in Kumpay Village, Banten Ilma Fitria; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.852

Abstract

This study aims to determine the effect of product variations, brand image, and price perceptions on purchasing decisions for fried noodles at basic food agents in the Kumpay sub-district, Banten. The sample in this study were 100 respondents who had purchased fried noodles at least once. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 22.0 program. From the results of multiple linear regression analysis, using the t test where Product Variation (X1) has a positive and significant effect on purchasing decisions with a score of 3.665 > 1.985. Brand Image (X2) has no positive and significant effect on purchasing decisions with a score of 1.276 <1.985 and Price Perception (X3) has a positive and significant effect on purchasing decisions with a score of 4.873 > 1.984. So it can be concluded that Product Variation and Perceived Price have a positive effect on purchasing decisions. Meanwhile, brand image has no positive and significant effect on purchasing decisions.
The Influence of Brand Image, Brand Awareness, and Labeling Halal Against the Decision to Purchase Sarimi Instant Noodle Products at Alfamidi Jeruk Raya, South Jakarta Chaerillya Chaerillya; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.853

Abstract

This study aims to analyze the effect of brand image, brand awareness, and halal labeling on purchasing decisions for Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta. The population in this study were customers who bought Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta. The sample used in the study was 96 people. Collecting data in this study using a questionnaire. This study uses multiple linear regression analysis techniques to test the independent variables on the dependent variable. The results of this study found that brand image and brand awareness had a positive and significant effect on purchasing decisions, however, halal labeling had a positive but not significant effect on purchasing decisions for Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta.
The influence of leadership style, work motivation, work discipline on employee performance at Perumda Pasar Jaya Central Jakarta Ilham Nur Muhammad; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.855

Abstract

This study was conducted in order to analyze the Influence of Leadership Style, Work Motivation, and Work Discipline on Employee Performance at Perumda Pasar Jaya Central Jakarta. The sample in this study was 120 respondents based on the Yamane formula. The data used in this study came from primary data assisted by questionnaires that had been distributed to 120 respondents. Related to data analysis, this study uses inferential analysis with multiple linear regression. It is known that the results obtained in this study are that Leadership Style has a good impact on employee performance, work motivation has a good impact on employee performance, and work discipline has a good impact on employee performance. Therefore, Perumda Pasar Jaya Central Jakarta should have a better impact so that it can continue to maintain stability
The Influence of Taste, Word of Mouth and Consumer Satisfaction on Panada Dapur Mayank South Jakarta Purchasing Decisions Eunike Threisa Lintong; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.856

Abstract

This study aims to determine the influence of Taste, Word of Mouth and Consumer Satisfaction on the Purchasing Decision of Panada Dapur MayankSouth Jakarta. The population in this study used Anderson sampling technique where the population taken amounted to 96 people with a significance level of 95% and a standard deviation of 25%. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) program version 26.0. The results showed that Taste had a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.553 and a significant t of 0.000. Word Of Mouth has a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.248 and a significant t of 0.001. Consumer Satisfaction has a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.508 and a significant t of 0.000.
The Effect of Product Quality, Brand Image and Brand Trust on Purchase Decision of Wardah Cosmetics in Jakarta National University Arlisa Nurul Imani; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.861

Abstract

This study aims to determine the effect of Product Quality, Brand Image and Brand Trust on Purchase Decision of Wardah Cosmetics in Jakarta National University Students. The population of this research is the students of the National University of Jakarta who used Wardah cosmetics products. The sampling method used in this study was purposive sampling. The sampling method used purposive sampling technique, the number of samples was 100 respondents with the sample criteria being jakarta National University students who had purchased and used Wardah cosmetics. This type of data uses primary data in the form of a questionnaire. This study uses analytical techniques including multiple linear regression tests, and hypothesis testing with the help of SPSS 25. Partially, product quality has a positive and significant effect on Wardah cosmetic purchasing decisions for students at the National University of Jakarta this is indicated by the results of the t-test with the acquisition tcount>ttable (2,057>1,984) and sig value (0,042<0,05), brand image has a positive and significant effect on purchasing decisions for Wardah cosmetics for students at National University of Jakarta as evidenced by the t-test results with the acquisition of tcount>ttable (2,481>1,984) and the sig value (0,015<0,05), and brand trust has a positive and significant effect on purchasing decisions for Wardah cosmetics. at the Jakarta National University Students as evidenced by the t-test results with the acquisition of tcount>ttable (2,116>1,984) and sig value (0,037<0,05)
The Effect of Facilities, Price Perceptions, Location, and Word of Mouth on The Decision to Rent an Apartment at Cibubur Village Apartment East Jakarta Sindi Claudia Vanessa; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.899

Abstract

Cibubur Village Apartment is a vertical residence with five towers and 15 floors and has several functions, such as a place to live or for family vacations, business tourists, backpackers, and so on. This study aims to analyze the effect of facilities, price perceptions, location, and word of mouth on the decision to rent an apartment at Cibubur Village Apartment East Jakarta. A total of 104 respondents were selected using the purposive sampling method, which then collected data through questionnaires distributed and managed by the author. The data obtained was processed based on a statistical approach with the help of SPSS software version 26. The findings in this study indicate: 1) Facilities affects rental decisions positively and significantly, 2) Price perceptions affects rental decisions positively and significantly, 3) Location affects rental decisions positively and significantly, Word of mouth affects rental decisions positively and significantly. At the end of the research, the author presents a number of recommendations or suggestions to the Cibubur Village Apartment and also Kenny Jia Property to pay more attention to the facilities they have, ensure the right or appropriate rental prices, convince consumers about the location of the apartment itself, and improve service to consumers so that can win the word of mouth business competition. So that consumer decisions to rent apartments there are increasing every year.
The Influence of Online Service Quality, Online Trust, and Electronic Word of Mouth on Online Hotel Reservation Decisions in Tiket.Com in DKI Jakarta Siti Mariah Ulfah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.901

Abstract

This study aims to determine the effect of Online Service Quality, Online Trust, Electronic Word Of Mouth on online hotel reservation decisions at tiket.com in DKI Jakarta. The sample in this study were 100 respondents who had made online hotel reservation transactions at least 2 times using tiket.com. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 25.0 program. From the results of multiple linear regression analysis, using the t test where online service quality (X1) has a positive and significant effect on reservation decisions with a score of 3.082 > 1.984. Online Trust (X2) has a positive and significant effect on Behavioral Intention with a score of 3.155 > 1.984 and E-Wom (X3) has a positive and significant effect on Behavioral Intention with a score of 2.057 > 1.984. So it can be concluded that online service quality, online trust, and electronic word of mouth have a positive effect on reservation decisions.
The Effect of Website Quality, Information Quality, Buyer Trust on Purchase Decisions at Online Shop (Shopee) in DKI Jakarta Theodorus Gavrilla Banusetyo; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.902

Abstract

This study aims to determine Website Quality, Information Quality and Buyer Trust in Purchase Decisions at Shopee's online shop in DKI Jakarta. The data analysis technique is multiple linear regression and uses the SPSS program. The results of this study indicate that there is an influence between Website Quality on Purchase Decisions seen from the tcount value of 2,214 and significant. For Purchase Decisions, it can be seen from the tcount that is equal to 3.131 and is significant. For Buyer Trust on Purchase Decisions, which can be seen from the tcount value, which is 3,490 and significant. Partially or stimulus has a strong influence among the three variables, the most significant is the Buyer Trust variable (X3). The results of this study expect Trust to increase Buyer Trust (X3) which can support Purchase Decisions.
The Effect of Product Quality, Brand Image and Social Media Influencer on Purchase Decision of Scarlett Whitening Product on Social Media Instagram in DKI Jakarta Yunita Pratiwi; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.903

Abstract

This study aims to determine the effect of product quality, brand image and social media influencers on purchasing decisions for Scarlett Whitening products on Instagram social media in DKI Jakarta. The research method used in this study uses a quantitative approach. The source of the data in this research is primary data which is distributed in the form of a questionnaire to 100 respondents of Scarlett Whitening consumers in DKI Jakarta. The sampling technique in this study used non-prabability sampling with purposive sampling. The data analysis technique used in this study is the Multiple Linear regression method and hypothesis testing which has been processed using the IBM SPSS Version 23 application to measure the regression coefficient. Based on the results of the partial t-test research found that product quality (X1) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t-test where t count > t table (2.577 > 1.98498) and significant (0.011 < 0.05). Brand image (X2) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t test where t count >t table (5.234 > 1.98498) and significant (0.000 < 0.05). And Social Media Influencer (X3) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t test where t count > t table (7.600 > 1.98498) and significant (0.000 < 0.05). Therefore, it can be concluded that product quality, brand image and social media influencers have a positive and significant effect on purchasing decisions.
Co-Authors Arlisa Nurul Imani Arsanti Padila Chaerillya Chaerillya Eunike Threisa Lintong Ilham Nur Muhammad Ilma Fitria Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Sindi Claudia Vanessa Siti Mariah Ulfah Theodorus Gavrilla Banusetyo Yunita Pratiwi