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Elwisam
Fakultas Ekonomi dan Bisnis, Universitas Nasional, Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Product Quality, Price Perception, and Brand Ambassadors on Product Purchase Decisions Garnier Facial Cleansing Soap Syifa Mutiara Rachmah; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.868

Abstract

This study aims to determine how much influence the influence of product quality, price perception, and brand ambassadors has on purchasing decisions for Garnier facial cleansing soap products in Jakarta. Data for primary data was used in this study to 100 respondents in the Garnier product respondent questionnaire. The analysis used in this study is SPSS version 23 which is used in the analysis of this study is multiple linear regression. The finding demonstrated that Product Quality, Perceived Price, and Brand Ambassador have a positive and significant impact on decisions to purchase Garnier products. This indicates that Garnier will increase purchasing decisions if it influences Product Quality, Perceived Price, and Brand Ambassador. The coefficient of determination (Adjusted R Square) value of 0.616 indicates that the factors Product Quality, Perceived Price, and Brand Ambassador perception contribute 61.6 %to the decision to purchase Garnier products, while other factors that were not examined influence 38.4%.
The Influence of Macroeconomic Factors on Idx-80 Stock Performance for 2020-2023 Abdullah Safi’i; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.872

Abstract

The purpose of this study was to determine the influence of macroeconomic factors on the performance of IDX-80 shares in 2020-2023. This reserach uses time series data in the form of stock performance data, exchange rates, interest rates, inflation, and economic growth from January 2020 to March 2023. Sampling using saturated sampling technique. Research data retrieval techniques using documentation techniques and processed using multiple linear regression analysis model with tools EViews10. Based on the results of the study found that exchange rate variables and economic growth have a positive and significant effect on stock performance. Variable interest rates and inflation rates have no effect on stock performance.
Co-Authors Abdullah Safi’i Kumba Digdowiseiso Syifa Mutiara Rachmah