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All Journal Islamic Business and Management Journal (IBMJ)
Mohammad Zaenal Abidin
University of Darussalam Gontor, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ISTIRĀTĪJIYYAH AL-MAZĪD AL-TASWĪQ AL-ISLAMIY FĪ ZIYĀDATI AL-MABĪ’ĀT FĪ MATH’AMI SATE LEGO Nursyam Relo Pambudi; Mohammad Zaenal Abidin
Islamic Business and Management Journal Vol. 1 No. 1 (2018): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v1i1.2229

Abstract

ملخص البحث :تشهد أعمال الطهي في إندونيسيا حاليًا نموًا سريعًا جدًا ،تجعل المنافسة أكثر قدرة المنافسة. الوعي الحلال للمجتمع الاندونيسي يتزايد ،تميزت من قبل عدد من الشركات الطهي التي تتحول إلى قطاع الحلال. المزيج التسويقي هو واحد من الاستراتيجيات التسويقية التي يستخدمها رجال الأعمال لتحقيق هدفهم المتمثل في تعظيم الأرباح. تم إجراء هذا البحث ليعرف المزيج التسويقي الإسلامي القائم في مطعم ساتي ليغو في زيادة  المبيعات. طريقة البحث المستخدمة في هذا البحث هي وصفية نوعية. يتم جمع البيانات عن طريق المقابلة والملاحظة. في حين أن جمع الوثائق من وثائق الأنشطة وبيانات البيانات الداعمة الأخرى. نتيجة هذا البحث هو مطعم "ساتي ليغو" الذي يستخدم استراتيجية مزيج التسويق الإسلامي في زيادة المبيعات والتي تشمل (1) المنتج يكون من الامتثال لأحكام الشريعة ، جودة المنتج ، التغليف و التنوع (2) بأسعار تنافسية مع الآخرين، تحديد السعر وفقا لجودة المنتج والخدمة ، و توضيح السعر ، (3) يتألف الترويج من الامتثال لأحكام الشريعة ، وسائل الإعلام الترويجية ، وعدم تقديم استئناف جنسي ، (4) يكون المكان من قنوات التوزيع باستخدام الرحلات المحلية موقع المتجر / المتجر ، الوصول و الخصائص .
ANALISIS PENGARUH CITRA MEREK (Brand Image), DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN KONSUMEN (Studi Kasus Pada pondok Tahfidz Al Muqoddasah Ponorogo) Riki Andika; Mohammad Zaenal Abidin
Islamic Business and Management Journal Vol. 2 No. 2 (2019): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v2i2.3161

Abstract

Pendidikan merupakan pondasi utama dalam membangun peradaban bangsa. Pentingnya pendidikan akan menentukan kualitas kesejahteraan dan juga masa depan suatu bangsa. Pentingnya pendidikan menjadikan pemerintah ikut serta dalam memajukan dan mengembangkan pendidikan. Hal ini dipertegas dalam UUD pasal 31 ayat 1 dan 2 yaitu setiap warga negara berhak mendapatkan pendidikan, wajib mengikuti pendidikan dasar dan pemerintah wajib membiayainya. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh citra merek dan motivasi konsumen terhadap keputusan konsumen. keputusan dapat diartikan suatu kegiatan individu yang secara langsung terlibat dalam mendapatkan dan mempergunakan barang yang ditawarkan. Populasi dalam penelitan adalah wali murid dengan sampel sebanyak 85 responden. Penarikan sample dengan cara probability sampling dengan tehnik simple random sampling, analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa: Secara Simultan Citra merek dan Motivasi konsumen berpengaruh Positif terhadap Keputusan Konsumen. Dan secara parsial (X1) Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Konsumen, (X2) Motivasi Konsumen berpengaruh negatif dan tidak Signifikan terhadap Keputusan Konsumen.
ANALYSIS OF BRAND STRATEGY, STRATEGY OF MARKETING, AND MARKETING MIX AT NOORE SPORT HIJAB IN ENTERING THE INTERNATIONAL MARKET Khoirunisa Aryni Putri; Mohammad Zaenal Abidin
Islamic Business and Management Journal Vol. 3 No. 1 (2020): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i1.4014

Abstract

The purpose of this study is to analyze the brand strategy, strategy of marketing, marketing mix, and international market entry strategy implemented by Noore Sport Hijab. The method used in this research is descriptive with a qualitative approach. Data collection techniques in this study used interviews, observation, and documentation. The results of this study indicate that Noore Sport Hijab positions its brand as the modest active wear. The most dominant brand identity is color. Elastic is the brand personality of Noore Sport Hijab. Noore Sport Hijab communicates its brand through #HijabFofTheChampion. Noore Sport Hijab classifies its market segments based on demographics and psychography. The target market is Muslim women who are active in sports. Noore Sport Hijab positions its product as a solution for active Muslim women. The Product Strategy used is the Focused Strategy. The Price Strategy used is the Penetration Pricing Strategy. The place strategy used is the Exclusive Distribution Strategy. Promotion Strategy used in the form of Advertising, Publicity, and Sales Promotion. Noore Sport Hijab uses an export strategy in entering the international market. The Export Strategy used is the Indirect Export Strategy. As for the destination countries of Noore Sport Hijab in exporting include: Singapore, Malaysia, Brunei, United Arab Emirates, United Kingdom, Germany, France, Russia, United States of America, Canada.
THE EFFECT OF SERVICE QUALITY AND PROMOTION STRATEGIES ON CONSUMER SATISFACTION (Case Study on Consumers at SFA Steak & Resto Karanganyar) Yumn Umaymah Rasyidah; Mohammad Zaenal Abidin
Islamic Business and Management Journal Vol. 5 No. 2 (2022): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v5i2.4017

Abstract

 The purpose of this study is to test and analyze the extent to which the quality of service and promotion strategies implemented by SFA Steak & Resto Karanganyar whether the effect on increasing customer satisfaction. Researchers use this type of research causal quantitative research methods. This research instrument uses a questionnaire that has been distributed to respondents SFA Steak & Resto Karanganyar customers. Samples were taken by 100 respondents using techniques Non-Probability Sampling and the approach Incidental Sampling. Data were analyzed using multiple linear regression analysis to find out which variable between service quality and promotion strategies was the most dominant influence on consumer satisfaction. Based on the results of this study, shows that partially the quality of service variables significantly positive effect on customer satisfaction. This can be proved by the results of the t-test statistics for service quality variables with at count of 2.714 with a significant value of 0.008 smaller than 0.05 (0.008 <0.05), and the regression coefficient has a positive value of 0.095. While the promotion strategy variable does not significantly influence consumer satisfaction. This can be proven by the results of the t-test statistics for the promotion strategy variable with at count of 1.560 with a significant value of 0.122 greater than 0.05 (0.122> 0.05), and the regression coefficient has a positive value of 0.071.The purpose of this study is to test and analyze the extent to which the quality of service and promotion strategies implemented by SFA Steak & Resto Karanganyar whether the effect on increasing customer satisfaction. Researchers use this type of research causal quantitative research methods. This research instrument uses a questionnaire that has been distributed to respondents SFA Steak & Resto Karanganyar customers. Samples were taken by 100 respondents using techniques Non-Probability Sampling and the approach Incidental Sampling. Data were analyzed using multiple linear regression analysis to find out which variable between service quality and promotion strategies was the most dominant influence on consumer satisfaction. Based on the results of this study, shows that partially the quality of service variables significantly positive effect on customer satisfaction. This can be proved by the results of the t-test statistics for service quality variables with at count of 2.714 with a significant value of 0.008 smaller than 0.05 (0.008 <0.05), and the regression coefficient has a positive value of 0.095. While the promotion strategy variable does not significantly influence consumer satisfaction. This can be proven by the results of the t-test statistics for the promotion strategy variable with at count of 1.560 with a significant value of 0.122 greater than 0.05 (0.122> 0.05), and the regression coefficient has a positive value of 0.071.
Co-Authors Khoirunisa Aryni Putri Nursyam Relo Pambudi Riki Andika Yumn Umaymah Rasyidah