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All Journal Islamic Business and Management Journal (IBMJ)
Hamidah Tussifah
University of Darussalam Gontor, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALYSIS THE IMPLEMENTATION OF ISLAMIC STORE ATTRIBUTES AND MARKETING MIX FROM ISLAMIC PERSPECTIVE (Survey at La-Tansa Gontor Department Store Ponorogo) Faisal Setiawan Fajri; Hamidah Tussifah
Islamic Business and Management Journal Vol. 1 No. 2 (2018): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v1i2.2248

Abstract

This arrangement aims to find out the Implementation of Islamic store attributes and marketing mix from Islamic perspective at La-Tansa Gontor Department Store. Implementation of Islamic store attributes and marketing mix from the Islamic perspective in the store is highly recommended that Muslim business people still maintain the norms of religion in business and establish a business strategy in accordance with Islamic Shari'a.La-Tansa Gontor Departement Store is one business unit owned by Darussalam Gontor Islamic Boarding School which aims to get the profit used for development and meet all the needs of Darussalam Gontor Islamic Boarding School. In addition, the establishment of La-Tansa Gontor aims for educational means for teachers of Darussalam Gontor Islamic Boarding School and as a means of dakwah for the employees and the community. This arrangement raises the formulation of the problem: does La-Tansa Gontor Department Store have implemented Islamic Store Attributes and marketing mix from Islamic perspective? With a qualitative approach, data collection with observation, interview and documentation techniques. The data analysis used is descriptive analysis technique with the aim to describe the data that researcher collect about Implementation of Islamic store attributes and marketing mix from Islamic perspective in La-Tansa Gontor Department Store.Keywords: Islamic Store Attributes and marketing mix from Islamic perspective, La-Tansa Gontor Department Store.
TAHLĪLU AL-MĪZATI AT-TANĀFUSIYATI WA AL-QĪMATI AL-ISLĀMIYATI FĪ IQRĀRI AL-DIRĀSATI (Dirāsatu hālati Thullābi Al-Fashlu Al-Dirasiyi At-tsālitsi Bijāmi’ati Dār As-salāmi kūntūr) Wahyu Adhiya Putra; Hamidah Tussifah
Islamic Business and Management Journal Vol. 5 No. 2 (2022): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v5i2.2285

Abstract

إن التربية تترقى حين بعد بمرور الأعوام و قامت جامعة دار السلام كونتور كإحدى المؤسسات التربية بإندونيسيا بتنفيذها منذ السنوات القديمة. ومن نوع المؤشر الذي يكون الإهتمام به في أخذ تقرير التعلم بوجود ميزة التنافسية والقيم الإسلامية الجارية في الجامعة. ونوع هذا البحث هو السببية المقارنة. وهذا البحث له متغيرتان، متغيرة مستقلة (X) هي الميزة التنافسية والقيم الإسلامية، ومتغيرة تابعة هي تقرير تعلم الطلاب في جامعة دار السلام كونتور. المجتمع الإحصائي في هذا البحث هو الطلاب الفصل الدراسى الثالث جامعة دار السلام كونتور. الطريقة المعانية في هذا البحث هي الطريقة المعانية الهادفة وعدد المستجيب 215 يكون العينة. وطريقة التحليل المستخدمة هي الطريقة تحليل الانحدار المتعددة. البيانات هي الإستطلاع المخدرة و بتدبيرLikert . وأم النتائج من هذا البحث فهي، أن الميزة التنافسية والقيم الإسلامية تؤثر على تقرير التعلم تأثيرا تاما. والقيم الإسلامية هي المتغير أكبر التأثيرات نحو تقرير التعلم. من إختبار الفرض التقليدي أن عدم heterokedastisitasو multikolineritas في هذا البحث. نتيجة من اختبار الدلالة أن حساب f 51.574< من رسم البيان f وكان وجود الأثر من X1 و X2 أو الميزة التنافسية و القيم الإسلامية على Y أو تقرير التعلم. إما من اختبار الإنحدار أن وجود التأثيرات من متغير الميزة التنافسية عن تقرير التعلم ثم وجود التأثيرات من متغير القيم الإسلامية عن تقرير تعلم الطلاب. ومن بيان اختبار RSquare أن 32.1% التأثيرات من الميزة التنافسية والقيم الإسلامية نحو تقرير التعلم والباقي 67.9% متأثر متغير  من غير المتغير في هذا البحث.
ISLAMIC BRAND ANALYSIS ON RETAIL USING BRAND CANVAS MODEL Achmad Ihya Ulumuddin; Hamidah Tussifah
Islamic Business and Management Journal Vol. 1 No. 2 (2018): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v1i2.2324

Abstract

The growth of the world's Muslim population today has greatly affected the governance in the daily life of people in different parts of the world. It has attracted the attention of some observers in the business unit sector. Particularly companies that will target Muslim share. It is clear that if the awareness of Halal and Haram increases, then the equity of Islamic brands will also be affected. Islamic values in the brand can be through several ways, including: based on aspects of compliance, based on its origin, based on the consumer. The purpose of this research is to find out how the points of Islamic brand can be implemented by LaTansa Gontor Department Store along with a good strategy identification. This research used qualitative method with grounded theory. The data were collected using observation, interview and documentation techniques. Determination of sample used by the researcher is purposive sampling, while data analysis method used is a method of Miles and Hubberman with Brand Canvas as an instrument. From this research, it can be concluded that LaTansa Gontor Department Store has succeeded in infusing its brand image into the minds of their customers. LaTansa Gontor logo is considered to be less able to inform its brand. The research also found that application of Islamic values based on the aspect of compliance is on the name, promise, character, and sales. Based on the origin, it can be reviewed from the name, position statement, color, logo, and text. Based on consumers, it can be reviewed from the persona and basic story of the brand.
SWOT Analysis Of Marketing Strategy On Elzatta Firma Donna; Hamidah Tussifah
Islamic Business and Management Journal Vol. 3 No. 1 (2020): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i1.3883

Abstract

The Muslim population in the world is increasing every year according to the Pew Research Center's Forum on Religion & Public Life. Indonesia declared a world Muslim fashion center in 2020. Elzatta is a hijab brand with the tagline "Pesona Hijab Indonesia". In facing Indonesia as the center of world Muslim fashion in 2020, Elzatta needs to determine the company's position based on the SWOT matrix so that it can find out the appropriate strategy for the company. The purpose of this study was to determine Elzatta SWOT analysis of internal factors and external factors. This type of research is qualitative research with descriptive analysis method. Data retrieval is used by using observation, interview, and documentation techniques. The results obtained from the SWOT matrix analysis show that Elzatta's position is currently in quadrant I, namely growth strategy. These results are determined based on the average score on IFAS and EFAS so that the best alternative strategy SWOT matrix is obtained for business development, especially Elzatta marketing strategy with SO strategy, which is to maintain and improve product quality so that it can become a product of Indonesian pride.
Co-Authors Achmad Ihya Ulumuddin Faisal Setiawan Fajri Firma Donna Wahyu Adhiya Putra