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All Journal Islamic Business and Management Journal (IBMJ)
Nandy Alamsyah
Fakultas Ekonomi dan Manajemen, Universitas Darussalam Gontor
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF ISLAMIC BRAND ON CUSTOMER LOYALTY IN RETAIL BUSINESS Nandy Alamsyah; Fajar Surya Ari Anggara
Islamic Business and Management Journal Vol. 5 No. 2 (2022): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v5i2.2863

Abstract

Retail outlets that carry the halal concept will experience positive growth. This can be seen from the increase in retail outlets that carry the halal concept as Islamic brand. Retail companies that carry the halal concept target Indonesian people not only Muslim but also non-Muslim. Ismart Ponorogo is one of the mini markets that uses Islamic brand in sales and services. Upon that consideration, this research aims to analyze the role of Islamic influence in brand loyalty and customer loyalty also by quantitative approach for 67 respondents as customer in Ismart Ponorogo Retail Business. The results of this study indicate that Islamic brand has a positive effect on customer loyalty.  In addition, implications of this study and directions for future research are also discussed.
Co-Authors Fajar Surya Ari Anggara