Derlini Derlini
Program Studi Teknik Industri Fakultas Teknologi Industri - Institut Teknologi Medan Jl Gedung Arca No.52 Medan Telp (061)7363771

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Strategi Pengembangan Usaha Melalui Analisis Strength Weakness Opportunity Threat (SWOT) dan Identifikasi Kebutuhan Konsumen Pada Usaha Produksi Sepatu Esron David Sinaga; Derlini Derlini
JURUTERA - Jurnal Umum Teknik Terapan Vol 4 No 02 (2017)
Publisher : Fakultas Teknik Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/jurutera.v4i02.2330

Abstract

Ud.Kellan Shoes be on strategy SO (aggressive), that is strategy to use the power that is owned to take advantage of the opportunities that exist, this is obtained based on the result of data processing using swot analysis shows that the business development strategy . Then the right strategy to apply to Ud.Kellan Shoes is creativity in making the model improved so that the more diverse forms and models, utilize market potential in fostering good relationships with customers, and collaborating with the government in facilitating new distribution channels. Based on the results of the identification of consumer needs of shoe products Ud.Kellan Shoes then attribute-atributes desired by consumers in business development Ud.Kellan Shoes is the price, of quality, models, and colors.
Pengendalian Persediaan Bahan Baku Untuk Pembuatan Tas dengan Menggunakan Metode Min-Max Ismail Hafis; Derlini Derlini
JURUTERA - Jurnal Umum Teknik Terapan Vol 4 No 02 (2017)
Publisher : Fakultas Teknik Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/jurutera.v4i02.2332

Abstract

UD. Rezeki baru is a companies that works in the bag precisely making the field in Menteng VII Medan, North Sumatra. How ever, it has recently encontered a raw material stock problem. Because of it their production rate has decrecored and disadvantages are created due to last minute raw material purchasing. This research is to fine out the amount of raw material at UD. Rezeki baru has been efficient or not when compered using min-max stock method . Based on calculatiing result of raw material inventory in UD. Rezekibaru based on the min-max stock method is not appropriate. Because in some periods there is a shortage of raw materials in the rate of re-ordering on the raw material rope in 2015 amounted to -233.38 meters, lapse of 2016 -233.38 meters and 2016 ruislithing of -1,680 dozen.