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Promotion and Communication Strategy of Educational Institutions at Man 4 Pandeglang Iwan Setiawan; Abdul Mui`in; Anis Zohariah
International Journal of Advanced Technology and Social Sciences Vol. 1 No. 1 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijatss.v1i1.354

Abstract

Education is one of the key aspects in sustainable community development. To achieve success in providing education, effective promotion and communication strategies are needed. MAN 4 Pandeglang, as a secondary education institution in Pandeglang, has its own challenges in improving the image and attractiveness of the school. Therefore, this research aims to explore the promotion and communication strategies that have been implemented at MAN 4 Pandeglang. This research method uses a qualitative approach with data collection techniques in the form of in-depth interviews, observation and document analysis. Research respondents included school management staff, teachers, students and parents. The research results show that MAN 4 Pandeglang has implemented various inclusive and diverse promotional and communication strategies. This strategy includes the use of social media, school exhibitions, educational seminars, and collaboration with related parties. Apart from that, MAN 4 Pandeglang has also created creative programs such as making school promotional videos and actively involving students in promotional activities. It can be concluded that the promotion and communication strategies that have been implemented at MAN 4 Pandeglang have had a positive impact in improving the image and attractiveness of the school. This research provides valuable insights for other schools facing similar challenges in improving student attendance and school reputation. In addition, this research also provides further understanding of how inclusive and diverse approaches in promotion and communication can influence public perceptions of educational institutions
Teacher Performance in Improving the Quality of Education in Man 4 Pandeglang Iwan Setiawan; Anis Zohariah; Abdul Mui`in
International Journal of Advanced Technology and Social Sciences Vol. 1 No. 1 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijatss.v1i1.429

Abstract

This research aims to evaluate teacher performance in an effort to improve the quality of education at MAN 4 Pandeglang. Improving the quality of education is an urgent need in the Indonesian education system. Teacher performance is one of the key factors in achieving this goal. This research method uses a qualitative approach by collecting data through interviews, observation and document analysis. The respondents in this research were teachers at MAN 4 Pandeglang. The research results show that teacher performance has a significant role in improving the quality of education in the school. Factors that influence teacher performance include motivation, competence, organizational support, and work environment.  This research also identified some of the obstacles faced by teachers in improving their performance, such as lack of resources and high work pressure. The results of this research can become a basis for schools and the government in designing programs and policies that support improving teacher performance. Thus, it is hoped that the quality of education at MAN 4 Pandeglang can continue to be improved, so as to produce a generation that is more qualified and ready to face future challenges