Mangapul Siahaan
Universitas Internasional Batam, Batam

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Pengembangan Helpdesk Ticketing System berbasis Website dengan menggunakan metode SDLC, XP, dan Scrum Mangapul Siahaan; Kelvin
KLIK: Kajian Ilmiah Informatika dan Komputer Vol. 4 No. 3 (2023): Desember 2023
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/klik.v4i3.1400

Abstract

The current rapid advancement of information technology is closely tied to the growing demand for information. The web has evolved into a tool that not only provides information but also processes it. Utilizing web technology for information processing has turned the web into a dynamic information medium. There are numerous possibilities with web applications, such as developing a Helpdesk Ticketing System for companies or institutions to establish a more effective and efficient issue reporting system. The increasing number of internally reported issues has made tracking all reported problems more challenging. The result of this research is the system prototype has been successfully built. The built system can operate as expected by system users, which is demonstrated by the results of testing using the black box testing method. The outcomes of this research is to identify the application development model that can expedite and enhance the development process using three methods, namely Software Development Life Cycle (SDLC), Extreme Programming (XP), and Scrum. The utilization of the XP method approach by the researcher in building the helpdesk ticketing system has proven to be highly effective in accelerating system development
Analysis of Rebranding the X Application on User Loyalty in Batam City Suwarno Suwarno; Mangapul Siahaan; Annisya Putri Nadhia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3408

Abstract

The global market is currently experiencing very fierce competition. Companies compete to implement all marketing strategies to be superior in surviving this competition, one of which is a rebranding strategy by changing the brand image of the X application which was formerly known as Twitter. This study aims to determine whether the effect of rebranding can affect the loyalty of X’s users by assessing brand trust, brand prestige, and brand love. This research method uses a mixed method which is divided into two approaches, namely quantitative and qualitative using linear regression analysis. The results show brand image does not have a big influence on brand trust, brand prestige, and brand love. Furthermore, brand trust, brand prestige, and brand love have a positive influence on brand loyalty meaning that users are not too affected by the rebranding of X, but they will remain loyal to using the application.