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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik
Denny Indra Rachmawan
Universitas Indonesia
Decision Sciences, Operations Research & Management

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Analisis Retorik Pidato Politik Megawati Soekarno Putri Pada Peringatan Ke-50 Tahun PDI-P Denny Indra Rachmawan
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.3938

Abstract

Megawati Soekarno Putri's existence on the Indonesian political stage has been going on for more than two decades. During this period, Megawati has managed to maintain her position as a charismatic female political figure. Despite public doubts about her figure, Megawati is the de facto leader of one of the largest parties, as well as the only female president who has ever led the Republic of Indonesia. As a politician who has a strong character, Megawati has never escaped the media spotlight. Through her various controversial statements, Megawati's remarks are cited as a hot topic of discussion in the media. Reflecting on his charisma and rhetorical power, Megawati's speech is an interesting rhetorical phenomenon to analyze. Speech by Megawati Soekarno Putri on the Birthday of the Indonesian Democratic Party – Struggle (PDI Perjuangan), was a form of ceremonial speech filled with political messages. Megawati's speech was delivered in a heated political atmosphere, ahead of the contestation moment for the 2024 Presidential Election. This study aims to analyze the rhetorical strategy used by Megawati to reveal the implicit meaning contained in it. Referring to the rhetorical analysis method, the results of the study show that Megawati's speech applies the typical communication style of female leaders. Apart from that, Megawati's speech also applied a rhetorical strategy that was oriented towards emphasizing aspects of personal identity as a descendant of Bung Karno, authority as chairman of the PDI-P, and his superiority over President Jokowi as his cadre. Megawati's rhetorical strategy also shows that she is not an inferior female leader.
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