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All Journal GERVASI: Jurnal Pengabdian kepada Masyarakat Journal of Management and Business Environment (JMBE)
Dyah Titisari Anugraheni
Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan dan Pelatihan dalam Memperkuat Pemasaran dan Produksi Minuman Segar Putri Ayu Semarang Maria Yosephine Dwi Hayu Agustini; Dyah Titisari Anugraheni; Chatarina Yekti Prawihatmi
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 3 (2023): GERVASI: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i3.6606

Abstract

Pemasaran dan produksi merupakan masalah utama yang dihadapi usaha minuman Segar Putri Ayu yang menghasilkan kunir asam, beras kencur, temulawak, gula asam, dan wedang rempah. Permasalahan utama pemasaran berkaitan dengan penurunan penjualan yang mempengaruhi pemenuhan kebutuhan sehari-hari dan biaya sekolah anak. Sedangkan produksi tidak efisien dan efektif dalam hal waktu karena keterbatasan alat produksi. Program pengabdian ini diarahkan memperkuat pemasaran dan produksi dengan menggunakan metode mentoring dan training. Program pemasaran mencakup pendampingan pembuatan Instagram, pelatihan pembuatan proposal penawaran bisnis kepada instansi-instansi, dan pengiriman pelatihan desain kemasan dan bazar. Produksi diperkuat dengan menambah alat produksi dan pemberian bantuan pinjaman modal kerja untuk mencapai target produksi. Evaluasi dari mitra dalam bentuk dialog terkait dengan manfaat dari kegiatan pengabdian ini menunjukkan bahwa program pengabdian dinilai memberi manfaat dalam memperkuat pemasaran dan meningkatkan produksi di mana mitra dapat memasarkan produk secara lebih luas melalui Instagram dan mampu menghasilkan produk lebih banyak dalam waktu produksi yang relatif sama.
Cross-Generational Perception of Tourism Content on Social Media Dyah Titisari Anugraheni; Antonius Haryo Perwito
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.15886

Abstract

The number of internet users in Indonesia continues to increase, as indicated by survey results conducted by APJII. Regarding internet usage, there are various reasons why people connect to the internet. Among these reasons, the majority of people use the internet for networking and communication through social media. Today, social media is not only used for networking but has also become a platform for entertainment and for seeking information and references.Several studies have shown that generational differences influence variations in social media usage, including differences in the frequency of use and interaction patterns among generations. Many previous studies have focused only on one or two generations (for example, Generation Y and Generation Z) and have not directly compared Generation X, Generation Y, and Generation Z in the context of perceptions of tourism. Therefore, this study aims to examine the perceptions of these three generations (Generation X, Generation Y, and Generation Z) regarding tourism information content on social media.This study was conducted by distributing questionnaires to respondents from three different generations. The final sample consisted of 51 respondents from Generation X, 50 respondents from Generation Y, and 40 respondents from Generation Z. Data analysis was carried out using descriptive analysis by describing the respondents’ answers. The results of this study indicate several differences in opinions among the three generations; however, there are also some similarities in responses to several of the statements presented.
Co-Authors Antonius Haryo Perwito Chatarina Yekti Prawihatmi Maria Yosephine Dwi Hayu Agustini