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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Laeli Budiarti
Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemulihan UMKM Kuliner Pasca Pandemi Covid-19 Salma Putri Mellinia; Christina Tri Setyorini; Laeli Budiarti
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1869

Abstract

The purpose of this study is to determine the recovery strategy of culinary MSMEs after the Covid-19 pandemic in Purwokerto City. This research is a qualitative research with phenomenological approach. The informants in this study is 6 owners of culinary MSMEs in Purwokerto City using purposive sampling method. Interviews and observations are the types of data collection in this study. The data validity test in this study uses triangulation of theory. Data analysis techniques used by researcher are data reduction, data presentation, and conclusion drawing. The results of this study show that all informants have carried out business recovery strategies. The recovery strategies include providing discount promos, using technology-based production tools, conducting online promotions, and keeping business financial records.
Co-Authors Christina Tri Setyorini Salma Putri Mellinia