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Marlien, RA
Students Journal of Economic and Management
Economics, Econometrics & Finance

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ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi Pada Pelanggan Nissan Di Kota Semarang Tahun 2017) Charis Masruchin, 12.05.51.0078; Marlien, RA
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Customer satisfaction is one of the companys factors to gain high loyalty from its customers. Customer satisfaction has direct relevance to product quality, brand image and price perception. Customers whose expectations are met or even exceeded will spread positive news regarding the perceived performance to others. By being a satisfied customer, the value of customer interest in the products and services offered by Nissan will also increase. This is certainly very beneficial to the Nissan as a manufacturer, because customers will remain faithful to all forms of services provided by the Nissan car manufacturer. This study aims to analyze product quality, brand image and price perceptions of customer loyalty mediated by customer satisfaction Nissan in Semarang City in 2017. This research is a descriptive research. The number of samples is 100 respondents. The research instrument used questionnaire. Data analysis using multiple linear regression and path analysis. The results showed that product quality positively affects customer loyalty mediated by customer satisfaction. Brand image positively affects customer loyalty mediated by customer satisfaction. Price perceptions have a positive effect on customer loyalty mediated by customer satisfaction. Keywords: product quality, brand image, price perception, customer satisfaction, customer loyalty.
PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP MINAT BELI KORAN HARIAN SUARA MERDEKA SEMARANG Gina Devi Avianti, 15.05.51.0017; Marlien, Ra
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to test and analyze the influence of brand image and trust in buying interest in the Suara Merdeka daily newspaper Semarang. The population in this study were consumers who bought the Suara Merdeka daily newspaper. Because the population was very large, this study took a sample of 101 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining samples with certain criteria, namely those who bought the daily newspaper Suara Merdeka. The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19. The results showed that brand image and trust has a positive and significant effect on buying interest.
Co-Authors Charis Masruchin, 12.05.51.0078 Gina Devi Avianti, 15.05.51.0017