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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Edutourism : Journal Of Tourism Reseach Jurnal Cahaya Mandalika International Journal of Green Tourism Research and Applications Journal of Community Empowerment Pesona Pariwisata Journal of Community Service (Abdisci) INJECT Interdisciplinary Journal of Communication Jurnal Pariwisata dan Budaya (RANATAYA)
Aisyah Astinadia Siregar
Universitas Putra Bangsa
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : INJECT Interdisciplinary Journal of Communication

 1 
Cultural Da’wah Strategies In Religious Tourism: A Symbolic Interactionist Analysis At The Pilgrimage Site Of Sunan Kalijaga Aisyah Astinadia Siregar
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4322

Abstract

This study explores cultural da’wah communication practices in religious tourism, specifically at the Sunan Kalijaga pilgrimage site in Demak, Central Java. Using a qualitative approach with in-depth interviews and observation, the research investigates how religious messages are conveyed by caretakers and guides to pilgrims. The findings reveal that da’wah is presented through symbolic narratives, traditional rituals, and local cultural expressions, fostering inclusive spiritual experiences. This study highlights religious tourism as a potential medium for non-confrontational and contextual da’wah communication, relevant for diverse audiences.
Co-Authors BT, Aloysius Mokhtar, Nur Afiqa Binti