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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Gadjah Mada Journal of Tourism Studies Edutourism : Journal Of Tourism Reseach Jurnal Cahaya Mandalika Pesona Pariwisata Journal of Community Service (Abdisci) INJECT Interdisciplinary Journal of Communication
Aisyah Astinadia Siregar
Universitas Putra Bangsa
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Perencanaan dan Pemasaran Labuan Bajo NTT Aisyah Astinadia Siregar
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.434

Abstract

Wisata bahari merupakan salah satu kekuatan Wisata Labuan Bajo - NTT. Keindahan pulau-pulau yang masih alami seperti Pulau Komodo, Pulau Rinca dan Pulau Padar menjadikannya sebagai keindahan alam yang menarik wisatawan. Upaya meningkatkan jumlah wisatawan membutuhkan perencanaan dan strategi promosi yang matang dengan memicu minat masyarakat dan hipotesis positif dari wisatawan. Konsep perencanaan komunikasi pemasaran yang memberikan nilai lebih terhadap suatu perencanaan yang mendalam dengan cara melakukan evaluasi terhadap peran strategis dari berbagai macam ilmu komunikasi dan mengkombinasikannya untuk menghasilkan keakuratan, konsistensi, dan efek komunikasi secara maksimal. Faktor yang dipertimbangkan antara lain kondisi pasar, elastisitas permintaan dan besaran permintaan, harga produk saingan, diferensiasi dan life cycle produk dan faktor lainnya.Dinas Pariwisata Daerah Manggarai Barat menggunakan dan menerapkan sistem strategi komunikasi salah satunya dengan tujuan meningkatkan dan memajukan industri pariwisata daerah di Labuan Bajo NTT agar dapat bersaing di pasar domestik dan arena asing dan hambatan yang mereka hadapi dan bagaimana mengatasinya untuk mengembangkan pariwisata daerah di Labuan Bajo. Adapun unsur promotion mix yang digunakan yaitu advertising, public relations, personal selling, sales prmotion, and merchandising. Selain itu juga mengembangkan rumus 8P antara lain yaitu product, price, place, promotion, packaging, programming, partnership and people.
Spice Route Activities As a Development Strategy Sustainable Tourism Siregar, Aisyah Astinadia; Mokhtar, Nur Afiqa Binti
Jurnal Pendidikan Sosiologi dan Humaniora Vol 15, No 1 (2024): Edisi April 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j-psh.v15i1.76725

Abstract

All development activities in the tourism strategy will be able to be used or synergized with tourism activities. Tourism activities can be a solution to get people out of poverty. Several regions have succeeded in using tourism to develop their regions. However, the use of tourism resources must also be in line with sustainable development, including tourism based on local culture and empowerment of community groups. History also shows that in the past, Indonesian waters played an important role in the navigation of local people's ships and foreign ships in the flow of trade traffic, cultural diplomacy and the spread of religion. Through sustainable tourism development, apart from increasing its attractiveness, it is also able to support strengthening efforts to preserve the natural and cultural environment in the region or destination. The existence of the Spice Route program, with its advantages and disadvantages, has opened up opportunities for sustainable tourism through the concept of marine tourism as a tool that can provide inspiration, memory or collective awareness of the long history of the formation of national civilization. Apart from that, the Spice Route program as a national program is an effort to reconstruct trade routes for commodities, especially spices, between tribes and nations in the past, which placed Indonesia as the axis of world commerce and at the same time opened Indonesia to world civilization. One active participation in tourism is to raise the attractiveness of areas along the Spice Route as Indonesian tourist destinations based on maritime and agricultural cultural roots. This research is qualitative research with an approach used based on literature studies. From this research, it is concluded that sustainable tourism development requires a comprehensive community involvement strategy from all stages of development, from the planning stage to the implementation of development.
Pengelolaan Pariwisata Warisan Budaya Di Kawasan Istana Asserayah Al-Hasyimiah Kabupaten Siak Provinsi Riau Siregar, Aisyah Astinadia
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 01 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i01.173

Abstract

Istana Asserayah Al-Hasyimiah merupakan bangunan peninggalan Kesultanan Siak Sri Indrapura yang memiliki latar belakang sejarah kerajaan Melayu Islam terbesar di Riau. Namun dalam pengelolaan warisan budaya di kawasan Istana Asserayah Al-Hasyimiah saat ini belum berjalan optimal karena para pemangku kepentingan belum bersinergi dalam mendukung pengelolaan warisan budaya. Tujuan dari penelitian ini adalah untuk Menganalisis pengelolaan pariwisata warisan budaya di kawasan Istana Asserayah Al-Hasyimiah, mengidentifikasi partisipasi pemangku kepentingan dalam pengelolaan pariwisata warisan budaya, merumuskan model pengelolaan pengembangan pariwisata warisan budaya yang sesuai bagi pengelolaan kawasan Istana Asserayah Al-Hasyimiah. Jenis penelitian ini adalah kualitatif dengan menggunakan metode kualitatif deskriptif. Teknik pengambilan data dilakukan dengan cara observasi, wawancara mendalam, dokumentasi, focus group discussion (FGD). Metode analisis data menggunakan analisis etnografi untuk mengetahui dan mengidentifikasi jenis dan peran para pemangku kepentingan dalam pengelolaan warisan budaya. Hasil dari analisis etnografi, usulan strategi pengelolaan pariwisata warisan budaya yang sesuai adalah model kolaborasi antar pemangku kepentingan dengan mengimplementasikan kepentingan bersama melalui sebuah forum yaitu Forum Komunikasi Pariwisata Siak agar pengelolaan kawasan Istana Asserayah Al-Hasyimiah dapat berjalan dengan baik.
The Impact of the Resort-Based Borobudur Highland Master Plan as an Integrated Tourism Area siregar, Aisyah Astinadia
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.446

Abstract

Tourism in Indonesia has quite good potential and is one of the sectors that spurs the economy in Indonesia. Development of Borobudur Highland which is included in the five super priority tourist destinations. One of them is the construction of hotels and resorts in the Menoreh Hills, Purworejo Regency, Central Java. The master plan was made as a tourism area plan under the Borobudur Authority Agency (BOB) covering an area of ​​309 hectares (ha). This master plan consists of five zones, namely the exclusive resort zone, the entry gate zone, the adventure zone, the cultural zone and the extreme zone. There are three themes in the development of this area, namely ecotourism, cultural tourism and adventure tourism. The method used is using descriptive qualitative. Data collection techniques through interviews, observation, and documentation. The data analyzed using the SWOT matrix. The results of this research can increase the existence of tourism objects in the Purworejo and Kulonprogo areas to international class that are sustainable, educative, and provide new breakthroughs that have an impact on investment in employment and local products around the area. The threats that can occur are changes in rainwater catchment areas to become prone to landslides, loss of springs, damage to ecosystems due to logging of trees, and disruption of existing flora and fauna habitats.
OPTIMALISASI COMMUNITY BASED TOURISM DAN PENGUATAN JALUR REMPAH NUSANTARA SEBAGAI PARIWISATA BERKELANJUTAN SIREGAR, AISYAH ASTINADIA
PETA - Jurnal Pesona Pariwisata Vol. 3 No. 2 (2024): Jurnal Pesona Pariwisata
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/peta.v3i2.133

Abstract

Penguatan jalur rempah nusantara sebagai bentuk perwujudan perdagangan rempah yang menjadi komoditi untuk menggerakkan sejarah dan peta dunia. Jalur rempah sebagai simbol budaya dari masyarakat yang menghubungkan bumi nusantara dari pulau ke pulau dan menghubungkan nusantara dari berbagai bangsa yang menghasilkan persilangan budaya antar etnis. Jalur rempah juga menciptakan dinamika pada tatanan kehidupan masyarakat di nusantara. Penguatan ini bertujuan untuk memberikan income generating yang signifikan sebagai daya tarik wisatawan. Pada optimalisasi ini komunitas masyarakat penghasil rempah dapat merumuskan ide solutif dalam bentuk pengabdian dan pemberdayaan masyarakat sebagai icon unggulan yang bertujuan untuk penguatan ke jalur rempah nusantara berbasis one village one product (OVOP) melalu pelatihan legalitas usaha, manajemen wisata, dan online marketing. Metode pengabdian dan pemberdayan yang diterapkan adalah Participatory Rural Appraisal (PRA) dengan menekankan partisipasi aktif masyarakat dalam pengembangan desa wisata. Hasil dari pengabdian dan pemberdayaan ini memberikan dampak pada menguatnya jalur rempah nusantara sebagai pariwisata berkelanjutan. Kata Kunci : Optimalisasi, Community Based Tourism, jalur rempah, pariwisata berkelanjutan.
Historical Trace of The Spice Road as an Economic Center Indonesian Trade and Cultural Heritage Siregar, Aisyah Astinadia
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 4: October - December 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i4.28632

Abstract

This research aims to explore the history of the Indonesian spice route as part of Indonesia's maritime cultural heritage and Indonesia's role in the spice trade route. The method used in this research is a descriptive qualitative approach with literature studies, utilizing various sources from books, journals and articles as well as ethnography and oral interviews. The results of the research show that the trade network connecting the eastern and western hemispheres of the world is known as the spice route and its impact. towards the development of local cultural identity of Indonesian society. The spice route not only refers to the trade and shipping route for spice products, but also as a cultural heritage whose traces can still be found, such as in culinary, art, medicine, clothing, traditions and even art. At that time, merchandise such as cinnamon, pepper, cloves, nutmeg, sandalwood, rice, cotton and others were traded. This route is a symbol that connects the maritime civilization of the archipelago which is Indonesia's national pride so that it can provide a new contribution to understanding the complexity of the interaction between economic factors and cultural heritage in shaping the historical landscape of the archipelago.
KONSEP PENGEMBANGAN ISTANA ASSERAYAH AL-HASYIMIAH SIAK SRI INDRAPURA PROVINSI RIAU BEDASARKAN ANALISIS KARAKTERISTIK DAN MOTIVASI WISATAWAN Siregar, Aisyah Astinadia
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1324

Abstract

Asserayah Al-Hasyimiah Palace is a tourist destination that displays the stylistic architecture of Malay, Arab, and European as well as wide range of royal heritage collections which have the potential to bring in tourist. Structurally, the Palace of Asserayah Al-Hasyimiah is under the office of youth tourism and sports of Siak Regency. The purpose of this research is to identify the potential tourist attraction in the Palace of Asserayah Al-Hasyimiah as well as to identify the concept of development that can be applied by providing a number of recommendations to increase tourism visits. This research uses descriptive method which is analyzed based on tourists' characteristics and motivations through data collection, data reduction, data display, verification, and conclusion. This research is conducted by means of direct observation to the location, interviews, literature studies, and questionnaires involving 100 respondents. Research result based on the characteristics and motivations of tourists shows that the Palace of the Asserayah Al-Hasyimiah has three major groups of development concept; namely, the development of the attraction, management, and promotion of the Palace of Asserayah Al-Hasyimiah.
Cultural Da’wah Strategies In Religious Tourism: A Symbolic Interactionist Analysis At The Pilgrimage Site Of Sunan Kalijaga Aisyah Astinadia Siregar
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4322

Abstract

This study explores cultural da’wah communication practices in religious tourism, specifically at the Sunan Kalijaga pilgrimage site in Demak, Central Java. Using a qualitative approach with in-depth interviews and observation, the research investigates how religious messages are conveyed by caretakers and guides to pilgrims. The findings reveal that da’wah is presented through symbolic narratives, traditional rituals, and local cultural expressions, fostering inclusive spiritual experiences. This study highlights religious tourism as a potential medium for non-confrontational and contextual da’wah communication, relevant for diverse audiences.
DISCUSSION GUIDE FOR THE PREPARATION OF A VISITOR MANAGEMENT PLAN FOR THE SPECIAL REGION OF YOGYAKARTA Aisyah Astinadia Siregar
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.447

Abstract

Tourism development is a significant and strategic thing for regional growth. DIY is a popular tourist destination with various elements that continue to develop to attract visitors. The purpose of the implementation of the DIY Tourism Visitor Management Plan Preparation activity is to collect information on tourism products from various parties and dialogue with stakeholders to design a tourism visitor management plan in the region. The purpose of Community Service Activities with the Preparation of Visitor Management Plans in Yogyakarta is to achieve structured visitor management in the Special Region of Yogyakarta. The heads of the DIY tourism office, hotel, restaurant, and tourist attraction managers gave a positive response to the guidelines for discussing the visitor management plan in the Special Region of Yogyakarta. Arousing the interest of tourists, both domestic and foreign, by creating a safe, comfortable, and secure environment for visitors to tourist sites in Yogyakarta.
CREATIVE ECONOMY DEVELOPMENT THROUGH PAINTING SKILLS AS AN INDICATOR OF THE LEVEL OF CREATIVITY OF CHILDREN WITH SPECIAL NEEDS SMA LB 1 BANTUL Aisyah Astinadia Siregar
Jurnal Abdisci Vol 1 No 12 (2024): Vol 1 No 12 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i12.480

Abstract

Creativity is possessed by children with special needs, also known as disabled children. He will show he is capable even though he knows he lacks. While discovering a child's identity, the support of parents and the environment is very beneficial. The Community Service Team can undoubtedly take advantage of this opportunity to help students with special needs of SMALB 1 Bantul in developing creative skills related to canvas painting. It is wise and wise to try to participate in special events to help children with special needs gain skills and enhance their creativity. In this painting activity, SMALB 1 Bantul students showed their creative abilities by painting on canvas.
Co-Authors Mokhtar, Nur Afiqa Binti