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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Edutourism : Journal Of Tourism Reseach Jurnal Cahaya Mandalika International Journal of Green Tourism Research and Applications Journal of Community Empowerment Pesona Pariwisata Journal of Community Service (Abdisci) INJECT Interdisciplinary Journal of Communication Jurnal Pariwisata dan Budaya (RANATAYA)
Aisyah Astinadia Siregar
Universitas Putra Bangsa
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Perencanaan dan Pemasaran Labuan Bajo NTT Aisyah Astinadia Siregar
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.434

Abstract

Wisata bahari merupakan salah satu kekuatan Wisata Labuan Bajo - NTT. Keindahan pulau-pulau yang masih alami seperti Pulau Komodo, Pulau Rinca dan Pulau Padar menjadikannya sebagai keindahan alam yang menarik wisatawan. Upaya meningkatkan jumlah wisatawan membutuhkan perencanaan dan strategi promosi yang matang dengan memicu minat masyarakat dan hipotesis positif dari wisatawan. Konsep perencanaan komunikasi pemasaran yang memberikan nilai lebih terhadap suatu perencanaan yang mendalam dengan cara melakukan evaluasi terhadap peran strategis dari berbagai macam ilmu komunikasi dan mengkombinasikannya untuk menghasilkan keakuratan, konsistensi, dan efek komunikasi secara maksimal. Faktor yang dipertimbangkan antara lain kondisi pasar, elastisitas permintaan dan besaran permintaan, harga produk saingan, diferensiasi dan life cycle produk dan faktor lainnya.Dinas Pariwisata Daerah Manggarai Barat menggunakan dan menerapkan sistem strategi komunikasi salah satunya dengan tujuan meningkatkan dan memajukan industri pariwisata daerah di Labuan Bajo NTT agar dapat bersaing di pasar domestik dan arena asing dan hambatan yang mereka hadapi dan bagaimana mengatasinya untuk mengembangkan pariwisata daerah di Labuan Bajo. Adapun unsur promotion mix yang digunakan yaitu advertising, public relations, personal selling, sales prmotion, and merchandising. Selain itu juga mengembangkan rumus 8P antara lain yaitu product, price, place, promotion, packaging, programming, partnership and people.
Spice Route Activities As a Development Strategy Sustainable Tourism Siregar, Aisyah Astinadia; Mokhtar, Nur Afiqa Binti
Jurnal Pendidikan Sosiologi dan Humaniora Vol 15, No 1 (2024): Edisi April 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j-psh.v15i1.76725

Abstract

All development activities in the tourism strategy will be able to be used or synergized with tourism activities. Tourism activities can be a solution to get people out of poverty. Several regions have succeeded in using tourism to develop their regions. However, the use of tourism resources must also be in line with sustainable development, including tourism based on local culture and empowerment of community groups. History also shows that in the past, Indonesian waters played an important role in the navigation of local people's ships and foreign ships in the flow of trade traffic, cultural diplomacy and the spread of religion. Through sustainable tourism development, apart from increasing its attractiveness, it is also able to support strengthening efforts to preserve the natural and cultural environment in the region or destination. The existence of the Spice Route program, with its advantages and disadvantages, has opened up opportunities for sustainable tourism through the concept of marine tourism as a tool that can provide inspiration, memory or collective awareness of the long history of the formation of national civilization. Apart from that, the Spice Route program as a national program is an effort to reconstruct trade routes for commodities, especially spices, between tribes and nations in the past, which placed Indonesia as the axis of world commerce and at the same time opened Indonesia to world civilization. One active participation in tourism is to raise the attractiveness of areas along the Spice Route as Indonesian tourist destinations based on maritime and agricultural cultural roots. This research is qualitative research with an approach used based on literature studies. From this research, it is concluded that sustainable tourism development requires a comprehensive community involvement strategy from all stages of development, from the planning stage to the implementation of development.
Pengelolaan Pariwisata Warisan Budaya Di Kawasan Istana Asserayah Al-Hasyimiah Kabupaten Siak Provinsi Riau Siregar, Aisyah Astinadia
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 01 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i01.173

Abstract

Istana Asserayah Al-Hasyimiah merupakan bangunan peninggalan Kesultanan Siak Sri Indrapura yang memiliki latar belakang sejarah kerajaan Melayu Islam terbesar di Riau. Namun dalam pengelolaan warisan budaya di kawasan Istana Asserayah Al-Hasyimiah saat ini belum berjalan optimal karena para pemangku kepentingan belum bersinergi dalam mendukung pengelolaan warisan budaya. Tujuan dari penelitian ini adalah untuk Menganalisis pengelolaan pariwisata warisan budaya di kawasan Istana Asserayah Al-Hasyimiah, mengidentifikasi partisipasi pemangku kepentingan dalam pengelolaan pariwisata warisan budaya, merumuskan model pengelolaan pengembangan pariwisata warisan budaya yang sesuai bagi pengelolaan kawasan Istana Asserayah Al-Hasyimiah. Jenis penelitian ini adalah kualitatif dengan menggunakan metode kualitatif deskriptif. Teknik pengambilan data dilakukan dengan cara observasi, wawancara mendalam, dokumentasi, focus group discussion (FGD). Metode analisis data menggunakan analisis etnografi untuk mengetahui dan mengidentifikasi jenis dan peran para pemangku kepentingan dalam pengelolaan warisan budaya. Hasil dari analisis etnografi, usulan strategi pengelolaan pariwisata warisan budaya yang sesuai adalah model kolaborasi antar pemangku kepentingan dengan mengimplementasikan kepentingan bersama melalui sebuah forum yaitu Forum Komunikasi Pariwisata Siak agar pengelolaan kawasan Istana Asserayah Al-Hasyimiah dapat berjalan dengan baik.
The Impact of the Resort-Based Borobudur Highland Master Plan as an Integrated Tourism Area siregar, Aisyah Astinadia
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.446

Abstract

Tourism in Indonesia has quite good potential and is one of the sectors that spurs the economy in Indonesia. Development of Borobudur Highland which is included in the five super priority tourist destinations. One of them is the construction of hotels and resorts in the Menoreh Hills, Purworejo Regency, Central Java. The master plan was made as a tourism area plan under the Borobudur Authority Agency (BOB) covering an area of ​​309 hectares (ha). This master plan consists of five zones, namely the exclusive resort zone, the entry gate zone, the adventure zone, the cultural zone and the extreme zone. There are three themes in the development of this area, namely ecotourism, cultural tourism and adventure tourism. The method used is using descriptive qualitative. Data collection techniques through interviews, observation, and documentation. The data analyzed using the SWOT matrix. The results of this research can increase the existence of tourism objects in the Purworejo and Kulonprogo areas to international class that are sustainable, educative, and provide new breakthroughs that have an impact on investment in employment and local products around the area. The threats that can occur are changes in rainwater catchment areas to become prone to landslides, loss of springs, damage to ecosystems due to logging of trees, and disruption of existing flora and fauna habitats.
OPTIMALISASI COMMUNITY BASED TOURISM DAN PENGUATAN JALUR REMPAH NUSANTARA SEBAGAI PARIWISATA BERKELANJUTAN SIREGAR, AISYAH ASTINADIA
PETA - Jurnal Pesona Pariwisata Vol. 3 No. 2 (2024): Jurnal Pesona Pariwisata
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/peta.v3i2.133

Abstract

Penguatan jalur rempah nusantara sebagai bentuk perwujudan perdagangan rempah yang menjadi komoditi untuk menggerakkan sejarah dan peta dunia. Jalur rempah sebagai simbol budaya dari masyarakat yang menghubungkan bumi nusantara dari pulau ke pulau dan menghubungkan nusantara dari berbagai bangsa yang menghasilkan persilangan budaya antar etnis. Jalur rempah juga menciptakan dinamika pada tatanan kehidupan masyarakat di nusantara. Penguatan ini bertujuan untuk memberikan income generating yang signifikan sebagai daya tarik wisatawan. Pada optimalisasi ini komunitas masyarakat penghasil rempah dapat merumuskan ide solutif dalam bentuk pengabdian dan pemberdayaan masyarakat sebagai icon unggulan yang bertujuan untuk penguatan ke jalur rempah nusantara berbasis one village one product (OVOP) melalu pelatihan legalitas usaha, manajemen wisata, dan online marketing. Metode pengabdian dan pemberdayan yang diterapkan adalah Participatory Rural Appraisal (PRA) dengan menekankan partisipasi aktif masyarakat dalam pengembangan desa wisata. Hasil dari pengabdian dan pemberdayaan ini memberikan dampak pada menguatnya jalur rempah nusantara sebagai pariwisata berkelanjutan. Kata Kunci : Optimalisasi, Community Based Tourism, jalur rempah, pariwisata berkelanjutan.
Historical Trace of The Spice Road as an Economic Center Indonesian Trade and Cultural Heritage Siregar, Aisyah Astinadia
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 4: October - December 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i4.28632

Abstract

This research aims to explore the history of the Indonesian spice route as part of Indonesia's maritime cultural heritage and Indonesia's role in the spice trade route. The method used in this research is a descriptive qualitative approach with literature studies, utilizing various sources from books, journals and articles as well as ethnography and oral interviews. The results of the research show that the trade network connecting the eastern and western hemispheres of the world is known as the spice route and its impact. towards the development of local cultural identity of Indonesian society. The spice route not only refers to the trade and shipping route for spice products, but also as a cultural heritage whose traces can still be found, such as in culinary, art, medicine, clothing, traditions and even art. At that time, merchandise such as cinnamon, pepper, cloves, nutmeg, sandalwood, rice, cotton and others were traded. This route is a symbol that connects the maritime civilization of the archipelago which is Indonesia's national pride so that it can provide a new contribution to understanding the complexity of the interaction between economic factors and cultural heritage in shaping the historical landscape of the archipelago.
PEMBERDAYAAN MASYARAKAT MELALUI NGECOBAR BERSAMA GAYATRI SEBAGAI PENINGKATAN EKONOMI KREATIF DI PANTAI KEMBAR KEBUMEN Siregar, Aisyah Astinadia
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.31736

Abstract

ABSTRAKEkonomi kreatif menjadi salah satu penggerak pertumbuhan ekonomi nasional, terutama dalam konteks digitalisasi dan globalisasi yang semakin cepat. Namun, masyarakat di kawasan potensial seperti desa wisata masih menghadapi berbagai tantangan, seperti keterbatasan keterampilan, akses pasar yang sempit, serta minimnya pemanfaatan teknologi digital dan promosi daring. Program Ngecobar Bersama Gayatri hadir sebagai inisiatif pemberdayaan masyarakat berbasis kolaborasi dan kreativitas, yang dilaksanakan di kawasan Pantai Kembar, Kebumen. Program ini bertujuan untuk meningkatkan kapasitas masyarakat dalam mengelola potensi lokal serta mengembangkan produk dan jasa unggulan berbasis budaya, kearifan lokal, dan pariwisata. Metode pelaksanaan kegiatan mencakup empat tahapan utama, yaitu observasi, penyuluhan, pelatihan, dan pendampingan berbasis partisipatif. Observasi dilakukan untuk memahami kondisi sosial masyarakat secara holistik. Penyuluhan dan pelatihan difokuskan pada teknik ecoprint dan inovasi produk, sementara pendampingan bisnis diberikan untuk mendukung keberlanjutan usaha. Program ini melibatkan sekitar 150 peserta dari berbagai latar belakang, termasuk masyarakat lokal sekitar Pantai Kembar, pelaku UMKM, ibu rumah tangga, kelompok pemuda, komunitas lingkungan, mahasiswa, akademisi, hingga mitra pemerintah daerah dan komunitas kreatif. Melalui keterlibatan multipihak tersebut, tercipta ekosistem pemberdayaan yang inklusif dan kolaboratif. Hasil program menunjukkan peningkatan partisipasi masyarakat, lahirnya produk-produk kreatif baru berbasis ecoprint, serta keterlibatan aktif pemangku kepentingan. Program ini mendorong semangat inovasi, kemandirian, dan kolaborasi sebagai fondasi penting dalam membangun ekosistem pariwisata berbasis komunitas yang inklusif dan berkelanjutan. Dengan pendekatan yang tepat dan dukungan multipihak, tantangan lokal dapat diubah menjadi peluang konkret yang berdampak pada peningkatan kesejahteraan dan pertumbuhan ekonomi masyarakat.  Kata kunci: Ekonomi Kreatif, Gayatri, Ngecobar, Pariwisata Berbasis Komunitas, Pantai Kembar, Pemberdayaan Masyarakat. ABSTRACTThe creative economy has become one of the drivers of national economic growth, especially in the context of rapid digitalization and globalization. However, communities in potential areas such as tourist villages still face various challenges, including limited skills, narrow market access, and minimal utilization of digital technology and online promotion. The "Ngecobar Bersama Gayatri" program is a community empowerment initiative based on collaboration and creativity, implemented in the Pantai Kembar area, Kebumen. This program aims to enhance the community’s capacity to manage local potential and develop superior products and services based on culture, local wisdom, and tourism. The program implementation involves four main stages: observation, outreach, training, and participatory mentoring. Observation is conducted to gain a holistic understanding of the community’s social conditions. Outreach and training focus on ecoprint techniques and product innovation, while business mentoring supports the sustainability of enterprises. The program engages approximately 150 participants from diverse backgrounds, including local communities around Pantai Kembar, MSME actors, housewives, youth groups, environmental communities, students, academics, and partners from local government and creative communities. Through this multi-stakeholder involvement, an inclusive and collaborative empowerment ecosystem is established. Results show increased community participation, the emergence of new creative products based on ecoprint, and active stakeholder engagement. The program fosters innovation, independence, and collaboration as essential foundations for building an inclusive and sustainable community-based tourism ecosystem. With the right approach and multi-stakeholder support, local challenges can be transformed into tangible opportunities that improve community welfare and economic growth. Keywords: Creative Economy, Gayatri, Ngecobar, Community-Based Tourism, Pantai Kembar, Community Empowerment.
An Analytical Approach to Visitor Carrying Capacity and Conservation: The Pindul Cave of Yogyakarta Siregar, Aisyah Astinadia
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.49-59

Abstract

Tourism in natural attractions, such as Pindul Cave in Indonesia, offers significant economic and recreational benefits while posing challenges to environmental sustainability and visitor experience. The increasing influx of tourists to ecotourism destinations like Pindul Cave raises concerns over environmental degradation, overcrowding, and declining visitor satisfaction. This study aims to assess the sustainable tourism carrying capacity of Pindul Cave by analyzing visitor capacity concerning environmental conservation and tourist comfort. Employing a mixed-methods research design, the study integrates quantitative survey data with qualitative insights from interviews and field observations. Respondents include domestic and international tourists, local community members, and key tourism stakeholders involved in site management. Data collection focuses on visitor behavior, perceived environmental impact, and current tourism management practices. Using established carrying capacity models, the analysis identifies the maximum number of visitors the site can accommodate without compromising environmental integrity or the quality of the tourist experience. Findings indicate that Pindul Cave is nearing its sustainable carrying capacity threshold. If unmanaged, continued growth in visitation may lead to negative ecological impacts and diminished tourist satisfaction. The study underscores the urgent need for regulatory strategies to manage visitor flow and promote sustainable tourism practices. It offers practical recommendations for local authorities, tourism managers, and policymakers to balance conservation goals with economic development through responsible ecotourism planning.
Cultural Da’wah Strategies In Religious Tourism: A Symbolic Interactionist Analysis At The Pilgrimage Site Of Sunan Kalijaga Siregar, Aisyah Astinadia
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4322

Abstract

This study explores cultural da’wah communication practices in religious tourism, specifically at the Sunan Kalijaga pilgrimage site in Demak, Central Java. Using a qualitative approach with in-depth interviews and observation, the research investigates how religious messages are conveyed by caretakers and guides to pilgrims. The findings reveal that da’wah is presented through symbolic narratives, traditional rituals, and local cultural expressions, fostering inclusive spiritual experiences. This study highlights religious tourism as a potential medium for non-confrontational and contextual da’wah communication, relevant for diverse audiences.
CREATIVE ECONOMY DEVELOPMENT THROUGH PAINTING SKILLS AS AN INDICATOR OF THE LEVEL OF CREATIVITY OF CHILDREN WITH SPECIAL NEEDS SMA LB 1 BANTUL Siregar, Aisyah Astinadia
Jurnal Abdisci Vol 1 No 12 (2024): Vol 1 No 12 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i12.480

Abstract

Creativity is possessed by children with special needs, also known as disabled children. He will show he is capable even though he knows he lacks. While discovering a child's identity, the support of parents and the environment is very beneficial. The Community Service Team can undoubtedly take advantage of this opportunity to help students with special needs of SMALB 1 Bantul in developing creative skills related to canvas painting. It is wise and wise to try to participate in special events to help children with special needs gain skills and enhance their creativity. In this painting activity, SMALB 1 Bantul students showed their creative abilities by painting on canvas.
Co-Authors BT, Aloysius Mokhtar, Nur Afiqa Binti