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All Journal Bogor Hospitality Journal
Samuel
STP Bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE KEBUN RAYA BOGOR Samuel; Wildan Rizky Rahadian; Nisa Rahmaniyah Utami
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.56

Abstract

The purpose of this study was to determine the effect of digital marketing on the decision to visit the Bogor Botanical Gardens. This study uses a quantitative approach and data analysis methods in this study using simple linear regression using SPSS 16.0, to see how much influence digital marketing has on visiting decisions. The sampling technique used in this research is purposive sampling. The number of samples studied in this study were 100 respondents who had visited the Bogor Botanical Gardens. The results of the study prove that there is a positive and significant effect with a significance level (Sig.) of 0.00, which is below 0.05. This analysis finds that there is an influence between Digital Marketing on Visiting Decisions.
Co-Authors Nisa Rahmaniyah Utami Wildan Rizky Rahadian