<![CDATA[This research aims to analyze the feasibility of producing dishwashing liquid, with a focus on the case study of PT Nirmala Resik Indonesia. The feasibility of this business is assessed from various aspects, including financial, market, technical, management, and environmental aspects. In the financial aspect analysis, calculations are made for the initial investment, which includes the purchase of machinery, raw materials, and operational costs. The results indicate that the required initial investment is relatively high but can provide profitable returns in the long term. Profit and loss calculations also show that this business has the potential to generate stable profits. The market aspect becomes the next focus, involving an analysis of the market demand for dishwashing liquid. Market research reveals that the demand for dishwashing liquid continues to rise, especially with the increasing awareness of cleanliness. PT Nirmala Resik Indonesia has significant opportunities to effectively market its products and participate in this positive market growth. Technical analysis includes an evaluation of PT Nirmala Resik Indonesia's ability to produce dishwashing liquid that meets quality standards and customer needs. The results show that the company has adequate technology and production capabilities to produce high-quality products. The management aspect involves an assessment of the management team and the company's business strategy. PT Nirmala Resik Indonesia has an experienced team and a commitment to business development. They also have a comprehensive business plan for long-term growth. Finally, the environmental analysis covers the impact of dishwashing liquid production on the environment. The company is expected to comply with environmental regulations and have appropriate waste management plans. Based on the analysis conducted, it can be concluded that PT Nirmala Resik Indonesia's dishwashing liquid production business has a fairly good potential for success. Despite requiring significant initial investment, positive market opportunities, adequate production capabilities, and competent management can support the success of this business. By following good business practices and adhering to environmental regulations, the company can grow and thrive sustainably in this competitive market. Keywords: business feasibility analysis, financial aspect, market growth, environmental regulations.]]>
