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All Journal Jurnal Ilmu Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Sofya Rahma Nasution
Universitas Sumatera Utara
Arts Humanities Education Languange, Linguistic, Communication & Media

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Representasi Pendewasaan Usia Perkawinan Iklan BKKBN “Yakin Siap Nikah?” di Channel Youtube Dalam Perspektif Semiotika Syafruddin Pohan; Billy Betha Nagara; Sofya Rahma Nasution; Wanti Isadora Br Simbolon
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 3 (2023): Edisi Juli 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i3.469

Abstract

Abstract Child marriage is still a serious problem in Indonesia, prompting BKKBN to conduct a campaign for marriage-age maturity through an ad called "Yakin Siap Nikah?" aired on its YouTube channel. This research aims to analyze the denotative, connotative, and mythic meanings contained in the "Yakin Siap Nikah?" ad. This study uses a qualitative research method with Roland Barthes' semiotic analysis. The results show that, denotatively, the advertisement is published on YouTube to inform about the campaign for the maturity of marriage age. Connotatively, the advertisement contains meanings that can be seen in the storyline, acting, and writing, with the hope that the message intended for the audience is conveyed and understood. Meanwhile, mythically, this advertisement is a cultural institution's way of promoting itself through YouTube, with the philosophy of the message implied through the meaning of symbols and other characters such as the symbol of no smoking, paper airplanes, kites, and doves.
Analisis Komunikasi Digital Aplikasi Sihalal pada Pemilik UMKM di Kabupaten Serdang Bedagai Syafruddin Pohan; Sofya Rahma Nasution; Ratna Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2112

Abstract

The government realizes that the government service system must adapt by using information communication technology that can facilitate all community activities through digital communication. One example of digital transformation in government agencies is the Sihalal application. This application is an application created by the Ministry of Religion to make it easier for UMKM business owners to obtain halal certification, as well as to help accelerate data collection of halal products. The Ministry of Religion through PPH assistants guides UMKM owners to register their products so that they can get halal certificates. The purpose of this study is not only to analyze digital communication, but also to directly analyze the application of digital communication to UMKM owners in Serdang Bedagai Regency related to the process and stages of registering business products in the Sihalal application. This research uses qualitative research methods with a descriptive approach. The results of the study found that the digital communication of the Sihalal application with the help of PPH assistants runs effectively, but there are several problem and obstacles that occur in the field such as internet network access and the long distance of PPH assistants' consultations and the registration flow in the Sihalal application which is easy to apply.
Co-Authors Billy Betha Nagara Ratna Sari Syafruddin Pohan Wanti Isadora Br Simbolon