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All Journal International Journal of Agricultural Social Economics and Rural Development (Ijaserd)
Surni Surni
Department of Agribusiness Faculty of Agriculture Universitas Halu Oleo Kendari 93232 Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Marketing Channel Analysis of Robusta and Arabica Coffee in Gandang Batu Sillanan District Tana Toraja Regency Wasti Wasti; Bahari Bahari; Surni Surni
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 3 No. 1 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v3i1.1024

Abstract

This research was motivated by the advantages, margins and efficiency of robusta and arabica coffee marketing in Gandang Batu Sillanan District, Tana Toraja Regency. This research aims(1) knowing the marketing channels of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency (2) knowing the benefits and marketing margins of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency and (3) Knowing the level of marketing efficiency and total efficacy of robusta and arabica coffee in gandang batu sillanan district of tana toraja regency.The study was analyzed using descriptive, margin and farmer's share analysis. The population and samples in the study used the purposive sampling method, which is a deliberate sampling technique using the criteria that coffee farmers' main livelihoods as coffee farmers, the determination of merchant respondents was determined using the snowball sampling method. This research obtained the following results; (1)marketing channels from farmers to consumers, namely;(a)Farmers sell to wholesalers then sell to consumers(b)Farmers sell to collecting merchants then sold to wholesalers and then sell them to consumers (2)On channel I wholesalers get a profit of IDR 11,795/kgand a margin of IDR12,000/kg while channel II collecting merchants get a profit of IDR4,639/kg and a margin of IDR5,000/kg while wholesalers get IDR 11,795/kg and margins of IDR 12,000/kg. (3)Percentage of the price share received by the manufacturer on channel I is 59% and channel II is 64%. The total number of large traders on channel I is IDR 12,974,500, while in channel II the total profit of collecting traders amounted to IDR 4,764,840 and wholesalers of IDR 4,175,100.
Broiler Chicken Marketing Channels in Kabawo District Muna Regency Idul Lafi; Surni Surni; Agustono Slamet
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 3 No. 1 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v3i1.1028

Abstract

This research is motivated by the sale and purchase of broiler chickens by farmers with traders in the Kabawo District of Muna Regency. This study aims to (1) find out the marketing channels of broiler chickens in Kabawo District of Muna Regency and (2) know the level of efficiency of broiler chicken marketing in Kabawo District of Muna Regency. This research was analyzed using descriptive analysis, margin analysis, and marketing efficiency (Farmer's Share). Determination of breeder and trader samples is carried out by census sampling, namely collecting the entire population as a research sample if the population is less than 50 people. The population in this study consists of 10 breeders, 1 collecting merchant, and 1 retailer in the Kabawo District of Muna Regency. The results of research that has been carried out are obtained as follows: (1) marketing channels involved in the marketing process from farmers to consumers, namely (a) marketing channel I, where the farmer sells his chickens to the retailer merchant, then the retailer forwards the sale directly to the end consumer and (b) the marketing channel II where the farmer sells his chicken to the collecting merchant, and then the collecting merchant forwards the sale to the end consumer. (2) marketing margin and percentage share of prices received by farmers (farmer's share) broiler chickens in Kabawo District muna regency run efficiently, where each channel shows with a farmer value s share above 50%, namely marketing channel I of 86.49% and marketing channel II of 80%.
Co-Authors Agustono Slamet Bahari Bahari Idul Lafi Wasti Wasti