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All Journal International Journal of Social Service and Research Inkubis: Jurnal Ekonomi dan Bisnis
Ida Yulianti
Economics And Business Faculty, Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Does Social Capital Affect SME's Performance? Sri Palupi Prabandari; Ida Yulianti
International Journal of Social Service and Research Vol. 3 No. 11 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i11.579

Abstract

The performance of SMEs is a major concern for strengthening businesses to survive in dynamic market conditions. Often, these enterprises cannot fund risky assets due to limited support sources. Tangible and intangible resources can undoubtedly enhance the profitability of SME businesses. Encouraging SMEs to recognize alternative opportunities is crucial for their survival in the market. This study contributes theoretically by examining the role of intangible (non-financial) resources, such as social capital, given the unique typology of SMEs. Despite receiving relatively little attention, this aspect can provide a competitive advantage. The study utilized qualitative methods, with a systematic literature review (SLR) chosen to address the research questions. The study results indicate that social capital plays a significant role in business success. Businesses with strong social capital, including networks, norms, and trust, exhibit resilience and can be passed down from generation to generation, supporting the performance of SMEs. Evaluating the performance of SMEs solely in terms of financial capital is not appropriate, as these businesses typically operate on a minimal scale, limiting the availability of financial reports.
Store Atmosphere, Perceived Price, and Customer Loyalty: The Mediating Role of Customer Satisfaction in Madura Grocery Stores Mohammad Iqbal Amin; Ida Yulianti
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.439

Abstract

Background: The increasingly fierce competition between traditional grocery stores, modern convenience stores, and e-commerce requires retail businesses to build customer loyalty in an ongoing manner. However, the results of previous research on the influence of store atmosphere and perceived price on customer loyalty still show inconsistencies, so mediation variables are needed to explain the relationship. Objective: This study aims to analyze the influence of store atmosphere and perceived price on customer loyalty with customer satisfaction as a mediating variable in consumers of Madura grocery stores in Malang City. Methods: The research uses a quantitative approach with the explanatory research method. Data was obtained through the distribution of questionnaires to 200 respondents who were selected using purposive sampling techniques, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Results: The results show that store atmosphere and perceived price positively affect customer satisfaction and loyalty. Customer satisfaction also positively affects loyalty and significantly mediates the effects of store atmosphere and perceived price on customer loyalty. The novelty lies in testing this mediation model in Madura grocery stores, traditional 24-hour retailers facing competition from modern retail and e-commerce. Conclusion: These findings confirm that increased customer loyalty is more effectively achieved through the creation of a satisfying shopping experience, supported by a comfortable store atmosphere and competitive and fair price perception.
Co-Authors Dunga Dwi Barinta Mohammad Iqbal Amin Sri Palupi Prabandari